Amara Hotels & Resorts embarks on a significant redesign of its Singapore properties, enhancing spaces for personalized guest experiences.
SINGAPORE – Amara Hotels & Resorts is set to redesign its two flagship properties in Singapore: Amara Singapore and Amara Sanctuary Sentosa. This ambitious brand redesign is aimed at creating meaningful connections and memorable experiences for guests, with a focus on tailored, sophisticated spaces.
Phased Transformations to Enhance Guest Experience
Amara Singapore began its transformation in October 2023, with the final touches expected to be completed by September 2024. The renovation encompasses a comprehensive overhaul of the hotel’s public spaces and guest rooms. Highlights of the renovation include the introduction of a new Lobby Bar and a completely reimagined Cafe Oriental. All 389 rooms, along with the event venues, are undergoing significant enhancements to both aesthetics and functionality.
Meanwhile, Amara Sanctuary Sentosa, known for its tranquil beachside setting, is revitalizing its suites, villas, and shared spaces. The project is scheduled for completion in mid-2024, promising to elevate the resort experience with upgraded facilities and refined luxury.
New Brand Experiences to Debut by End of 2024
Both Amara Singapore and Amara Sanctuary Sentosa are set to unveil a series of new brand experiences by the end of 2024. These initiatives are designed to complement the physical renovations and will introduce innovative offerings that meet the evolving needs of modern travelers.
A Commitment to Elevated Hospitality
“This transformative journey marks a pivotal milestone for Amara Hotels & Resorts,” stated Dawn Teo, Senior Vice President of Amara Hotels & Resorts. “Our redesigned spaces are meticulously crafted to resonate with the desires of today’s travelers, offering a unique blend of sophistication, warmth, and joie de vivre that elevates our unparalleled hospitality experiences.”
The redesign of these flagship properties underscores Amara Hotels & Resorts’ commitment to innovation and excellence in hospitality. By focusing on tailored guest experiences and luxurious accommodations, Amara aims to set new standards in the industry and enhance its reputation as a leader in luxury hospitality.
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