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Accor signs Handwritten Collection in Thailand

  • Accor's new hotel
    Rooms overlooking swimming pool at Andaman Beach Hotel Phuket – Handwritten Collection
  • King Room with Ocean View

Accor announces a partnership with Amchase Phuket HP (Thailand) Ltd. to launch the Andaman Beach Hotel Phuket – Handwritten Collection, opening in Q4 2023. This marks the Thai debut of the Handwritten Collection, offering a unique and intimate hospitality experience near Patong Beach.

BANGKOK, THAILAND – Accor, has partnered with Amchase Phuket HP (Thailand) Ltd., to debut the Handwritten Collection in Thailand, with the Andaman Beach Hotel Phuket – Handwritten Collection, set to open in Q4 2023, redefining guest experiences at this iconic address.

Situated near Patong Beach, the Andaman Beach Hotel Phuket – Handwritten Collection offers 161 meticulously designed guest rooms, each featuring a private balcony that embraces the island’s natural beauty.

The property rebranding marks the debut of Thailand’s inaugural Handwritten Collection address, following the recent signing of the brand’s first location in Singapore.

Garth Simmons, Chief Executive Officer of Accor’s Premium, Midscale & Economy Division in Asia commented: “The Andaman Beach Hotel Phuket – Handwritten Collection is a testament to our commitment to delivering an unparalleled guest experience. The partnership with Amchase Phuket HP (Thailand) Ltd. and the launch of this property mark an important milestone for Accor in Phuket, one of our key strategic destinations in Thailand. With this new location, we are excited to offer a distinctive blend of heartfelt hospitality and stylish accommodation.”

Michiel Lugt, Andaman Beach Hotel Phuket – Handwritten Collection General Manager added: “We are delighted to be working with Accor in debuting the Handwritten Collection in Thailand with the rebranding of our established hotel. We eagerly anticipate the arrival of our first guests, who will experience a tranquil sanctuary, perfect for relaxation and meaningful connections, promising an unforgettable escape in the heart and soul of Phuket.”

Strategically positioned on the west coast of Phuket, the Andaman Beach Hotel Phuket – Handwritten Collection offers swift access to key attractions, with Patong Beach located a mere 2 minutes walk away, while the cultural gems of Phuket Old Town are a 30-minute’ drive away. Phuket International Airport is conveniently located within an hour’s drive of the hotel.

The Handwritten Collection brand, launched by Accor in January 2023, is comprised of charming bespoke hotels that offer an intimate and stylish hospitality experience. The brand seeks to offer a variety of hotels with individual personalities, intimately reflecting the character and warmth of the people who look after them. Like a handwritten note, each host’s individual touches are subtly encountered at select moments throughout the guest stay – from a warm welcome that cascades into conversation, to freshly baked treats. Accor has already opened addresses in Australia, France and Estonia under the Handwritten Collection, with a healthy pipeline of hotels throughout the globe.

As anticipation builds toward the October 2023 opening, the Andaman Beach Hotel Phuket – Handwritten Collection promises an experience that is refreshingly human—a genuine embrace, a heartfelt welcome, and the opportunity to forge real connections.

Co-Founder & Managing Editor - TravelDailyNews Media Network

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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