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Accor expands its portfolio in Georgia with the opening of a new hotel in Tbilisi


Accor fortifies its Georgian portfolio with the launch of Tbilisi Philharmonic Hotel by Mercure, aimed at offering high-quality, 4-star hospitality. This property serves as a blueprint for the brand’s “Locally Inspired” philosophy.

TBILISI, GEORGIA – Accor announces the opening of the Tbilisi Philharmonic Hotel by Mercure. Located in a historic building on Petre Melikishvili Avenue, the hotel represents the brand’s philosophy “Locally Inspired” seamlessly fitting into the surrounding landscape. The new hotel offers guests the perfect combination of reasonable price and a high level of service at any time of the year, as well as additional privileges and access to the ALL–Accor Live Limitless global loyalty program. In addition, the second property under the “by Mercure” endorsement in Tbilisi – Tbilisi Saburtalo Hotel by Mercure – is going to open its doors later this year.

The concept “by Mercure” was created to help owners of high-quality 4-star hotels make the smooth transition to the Mercure brand within five years with gradual integration of brand standards, while getting immediate access to all benefits of a global brand. At the same time, guests are guaranteed the uncompromising international standards of comfort, room size, convenience and quality of service as in all Mercure hotels. “By Mercure” hotels are also following the requirements of the ALLSAFE label, representing elevated health and safety protocols by Accor.

We are delighted to strengthen our presence in Georgia with the opening of our new hotel in the capital. We are confident that its unique location combined with the high standards of an internationally well-known brand will become a competitive advantage for Tbilisi Philharmonic Hotel by Mercure. I am grateful to our partners for their trust and the opportunity to implement another successful project in Georgia, and looking forward to Tbilisi Saburtalo Hotel by Mercure opening later this year,” says Alexis Delaroff, Chief Operating Officer of Accor New East Europe.

Accor has appointed Holger Buchwald, who has more than 20 years of experience in the hospitality industry as the General Manager of both properties, Tbilisi Philharmonic Hotel by Mercure and Tbilisi Saburtalo Hotel by Mercure. Before accepting his new role, Holger held top managing positions across various hotels under the world-famous ibis, Novotel and Mövenpick brands.

I am thrilled to lead these ambitious projects in Georgia. For every GM, each hotel is like a child: all of them are very different but still very dear to me. The main tasks that I set for myself are to ensure the successful operation of both hotels, as well as to educate and motivate young specialists in the hospitality industry in order to develop their talents and transfer new skills, which will help them to become highly sought-after professionals,” Holger Buchwald comments.

Tbilisi Saburtalo Hotel by Mercure will be located at Kazbegi Avenue in Tbilisi and will offer 152 rooms of various categories. The hotel’s infrastructure will include a gastronomic restaurant and a cocktail bar. Thanks to its central location Tbilisi Saburtalo Hotel by Mercure will boast easy access to the main tourist attractions of the capital, including the City Mall, Red Garden, Tbilisi Sports Palace and Vake Park.

Accor actively supports the development of the tourism industry in Georgia and strengthens its positioning in the country. The Group opened two hotels in Tbilisi last year and is planning to introduce several new properties in the capital later this year. Tbilisi Philharmonic Hotel by Mercure became the sixth Accor property in Georgia. The Group is planning further expansion in the country.

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.