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Hong Kong travel agents focus on cruising with specialist workshop

  • HK Cruise Workshop 02
    Participants at the Hong Kong Cruise Workshop.
  • Worldwide Cruise Terminals Managing Director Jeff Brent (left) with Cruise Lines International Association (CLIA) Australasia Head of International Training & Development Peter Kollar at the Hong Kong Cruise Workshop.

A specialized training workshop in Hong Kong, focusing on cruising, equips travel agents to capitalize on the sector’s growing global popularity and market potential in Asia.

Travel agents from across Hong Kong put a focus on sea travel last week, joining a specialist training workshop designed to equip them for cruising’s surging popularity worldwide.

Jointly organized by Worldwide Cruise Terminals, the Travel Industry Council Hong Kong and the Cruise Lines International Association (CLIA), the Cruise Holiday Selling Workshop brought together 50 travel agents to gain detailed insight into the cruise sector’s latest developments and the opportunities offered in Asian markets.

The agents were also able to take a ship inspection aboard Celebrity Solstice during its inaugural visit to Hong Kong and enjoyed lunch inside the city’s Kai Tak Terminal.

CLIA Australasia Head of International Training & Development Peter Kollar said the event was designed to help participants boost their cruise knowledge and maximize their selling opportunities.

Cruising is going through a resurgence worldwide and this means new opportunities for Hong Kong travel agents,” Mr Kollar said. “Education is the key to benefitting from the growing interest in cruising, and we’ve seen a fantastic level of engagement from Hong Kong travel agents who are keen to stand out as cruise specialists.”

Mr Kollar said the day’s program outlined many of the industry’s latest developments while providing detailed product information and practical sales techniques to help agents match the right cruise to their clients.

The workshop coincides with the opening of CLIA’s 2024 Asian Membership program, which offers extensive benefits to support travel agents including CLIA’s award-winning education and training opportunities.

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Student at the Department of Business Administration of the Athens University of Economics and Business.