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How to become a successful travel influencer

One of the best ways to turn your passion for travel into a career is to become a travel influencer, and this can lead to further opportunities.

To travel the world and see all the incredible places it has to offer is a dream that a lot of people share. It’s even better if you can turn your wanderlust into a successful career, writing travel pieces for established magazines, or even writing a book about your experiences. However, in the age of social media, one of the best ways to turn your passion for travel into a career is to become a travel influencer, and this can lead to further opportunities like those stated above. If you are currently travelling the globe or are planning to go on some amazing trips this year and would like to try and kickstart your career as a travel influencer, here are a few things to keep in mind.

Use the Right Social Media Platforms

Utilizing your social media is how you are going to establish yourself as an influencer, even if you only have a small-to-medium-sized following, to begin with. It is important, however, to make sure that you’re using the right platforms to help build your brand. Instagram is a must as people want to see the beautiful and interesting places you’re travelling through, and the use of filters and editing on this app can help you create captivating images. Twitter is also a must, and Facebook, although not the most popular platform these days, still can serve a purpose. TikTok is all the rage right now and a great way to share video clips of your experiences as well. If you want to produce longer videos to document your journey, however, create a YouTube channel. Just make sure you’re doing quality edits for a professional finish.

Get Creative

There are loads of travel writers and influencers already, and if you want to make this into a successful career, you’re going to have to stand out. It can be overwhelming sometimes to think of a different angle, but the best thing to do is to be authentic, so think of an interesting perspective that you would like to explore in your posts because there will be people out there who share those same interests. Don’t be afraid to get creative and experiment with a few different ideas until you find your niche, and it’s OK to take inspiration from other people as long as you’re not outright copying their style – be original.

Plan Your Trips

Spontaneous travel can be fun, but it can also leave more room for trouble which isn’t ideal if you’re trying to stay professional. Sometimes these scenarios can become funny or thought-provoking anecdotes your followers might enjoy, but it’s always a good idea to plan your trips carefully to make sure you’re getting the best content to share with others. Even preparing yourself to travel by double-checking your travel documents and visas and leaving your car at the airport are all things that need to be organized before you go. For the latter, you can use sites like this one that helps you book Los Angeles airport parking as well as other locations in the USA.

Engage Your Followers

Posting amazing photos, videos and even creating a website for blog posts and further information about your travels is all great, but make sure you’re engaging with your followers as well. Ask them to share their travel experiences with you or make recommendations about where you should visit next. You could even run giveaway competitions to get people excited about what you do and perhaps have travel agents or other travel-related businesses get involved to help promote their brands as well.

If you want to become a successful travel influencer, be prepared to take on a lot of competition. It is possible to turn this into a fruitful career; just use these tips as a good place to start and watch your following grow.

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TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.