Mr. Dhammarut Khiaokaeo, CEO of Breezy Andaman, emphasizes sustainability and responsible tourism.
The Covid-19 pandemic has brought unprecedented challenges to the global tourism industry, and Thailand was no exception. However, with signs of recovery emerging, Mr. Dhammarut Khiaokaeo, the CEO of Breezy Andaman, shares his insights on the impact of the pandemic and his vision for the future of Thai tourism in an interview with TravelDailyNews Asia-Pacific during the ARIVAL | Activate Bangkok conference in Thailand..
Reflecting on the current state of the industry, Mr. Khiaokaeo highlights a notable recovery rate of approximately 30% in the first quarter of 2023. Thailand welcomed around 8.5 million tourists during this period, generating a cash flow of approximately 350 billion Thai baht or 10 billion U.S. dollars. Such figures indicate positive progress towards revitalizing the tourism sector, with the market capitalization for the Thai tourism business reaching 25 million, totaling 735 billion U.S. dollars.
When questioned about the new beginning for the tour business post-Covid-19, Breezy Andaman’s SEO emphasizes the need for coexistence with the virus and a greater understanding of the reality in which we live. Taking responsibility for our actions and making conscious choices that benefit the planet become imperative. Mr. Khiaokaeo proposes adopting an eco-friendly mindset in travel, a seemingly small idea that can lead to significant and effective changes in the industry.
Sustainable tourism is a subject close to Mr. Khiaokaeo’s heart. He firmly believes that each individual has the power to shape the world, and with almost everyone having access to a mobile phone, making conscious decisions is more accessible than ever. He urges travelers to think about how they can adopt an eco-friendly approach when planning their trips. Choosing service providers who share similar values and goals in preserving the environment is essential. In line with this commitment, Mr. Khiaokaeo reveals that his company allocates 10% of its profits each year to environmental initiatives, including supporting recycling programs, promoting organic cosmetics, and investing in renewable energy.
The interview also touched on the company’s policy for adapting to the “new normal” after Covid-19. Mr. Khiaokaeo highlights the win-win principle that guides their business operations. While prioritizing customer satisfaction, the company also places great emphasis on environmental preservation. Recognizing that their actions today affect future generations, they strive to minimize their impact on the environment and ensure a sustainable future for all.
As the Thai tourism industry looks to recover and rebuild, the insights shared by Mr. Dhammarut Khiaokaeo offer a refreshing perspective on the role of sustainability and responsible tourism. By embracing an eco-friendly mindset and making conscious choices, both businesses and travelers can contribute to the transformation of the industry, creating a better future for Thai tourism.
Darin is monitoring the Asia-Pacific travel & hospitality market and reports the most important news of the region. Her role includes interviewing C-level executives as well as running the content campaigns of companies and NTOs
She holds a MAMBM from the University of Westminster in UK and a photography certificate from the Kensington and Chelsea College in UK.