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Dimitrios Buhalis

Faculty of Management, Bournemouth University Bournemouth University

Professor Dimitrios Buhalis is a Strategic Management and Marketing expert with specialisation in Information Communication Technology applications in the Tourism, Travel, Hospitality and Leisure industries.

He is Director of the eTourism Lab and Deputy Director of the International Centre for Tourism and Hospitality Research, at Bournemouth University in England. He is also Editor in Chief of the most established Journal in Tourism: Tourism Review, now and SSCI Journal in its 75th volume. Professor Buhalis’ research is referenced widely, being the 3rd most cited for tourism and 1st most cited for hospitality 18th on strategy and 30th in Marketing on Google Scholar with more than 40000 citations and h-index 85. Dimitrios current research focus includes: Real Time and Nowness, Smart Tourism and Smart Hospitality, Social Media Context and Mobile Marketing (SoCoMo), Augmented Reality, Technology enhanced Experience Management and Personalisation, Reputation and Social Media Strategies, Accessibility and Special Diet (Alergens) Tourism. Professor Buhalis is well known international speaker on trends, technology, marketing, tourism and Hospitality. Professor Buhalis is an inspirational forward thinker that undertakes cutting edge research, develops innovations and makes a major impact to global society. For more information, books, articles and presentations see www.buhalis.com.

Professor Dimitrios Buhalis is a renown international speaker and conference facilitator. He frequently delivers keynote presentations, speeches, seminars and workshops in both academic and professional conferences globally. He has close collaborations with industry, governments and international organisations ensuring his conclusions have the utmost relevance and impact on the real world whilst constantly pushing the boundaries of knowledge and academic excellence.

Researchers delve into the Metaverse's impact on the hospitality sector, forecasting a fusion of physical and virtual experiences in tourism.

I am changing my stance and I predict that tourism will reach GROUND ZERO and we need to prepare

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