South Korea’s premier 5-star hotel, The Shilla Seoul, has extended its marketing network…
South Korea’s premier 5-star hotel, The Shilla Seoul, has extended its marketing network by joining the Preferred Hotel Group.
The multi-brand organization delivers high-performance sales, marketing, and technology solutions to 300 independent luxury hotels in 50 countries around the world. Its key services include expert business consultancy, sales, marketing, distribution, reservations and revenue management.
Joining the group’s Preferred Hotels & Resorts portfolio, The Shilla Group’s flagship 5-star hotel is especially keen to capitalise on the consortia’s extensive airline partnerships, said General Manager and CEO, Mr. Man-Soo Lee.
With offices in 12 countries, Preferred Hotel Group services its network of independent hotels through four brands: Preferred Hotels® & Resorts, Summit Hotels & Resorts, Boutique and Sterling Hotels.
The Shilla continues to be a member of a second leading global marketing consortium, The Leading Hotels of the World. “It is just a case of maximizing our global marketing potential,” said Mr. Lee.
Mr. Ananya Narayan, Preferred Hotel Group`s Area Managing Director, said: We look forward to supporting The Shilla with increased sales and the recognition that our brand equity provides.
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