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Sunway Hotels & Resorts projects a 40% increase in room nights with GSA appointment in Tokyo

The hospitality division of the Malaysian conglomerate Sunway Group appoints Tokyo-based travel consultancy, Mac Marketing Service to represent the collection of 11 hotels and resorts in a strategic partnership.

KUALA LUMPUR – Sunway Hotels & Resorts, one of Asia’s leading hospitality groups, projects a 40 percent increase in room nights by 2018 with the appointment of Tokyo-based travel consultancy, Mac Marketing Serviceas part of the company’s market growth strategy and to capitalise on the outbound Japanese travelers to Malaysia, Cambodia and Vietnam, where it has major operations.

The strategic partnership demonstrates Sunway’s long term commitment in developing the Japanese outbound market. “This will further strengthen Sunway’s presence and we look forward to building on deep relationships and leverage of the extensive network Mac Marketing Service has in Japan; and to develop new opportunities from previously untapped segments like the senior travellers and student groups”, said Albert Cheong, CEO of Sunway Hotels & Resorts. “Recognising that growth in the Japanese market will remain moderate in the near term but it will still be a major source market requiring maintenance of marketing and promotional activities,” Albert added.

“We are honored to lead Sunway Hotels & Resorts’ initiatives to grow its footprint in the Japan travel market. Our partnership will help expand Sunway’s network as we tap into the targeted wholesale leisure, tour series, ad-hoc groups and incentive and corporate segments from Tokyo, Osaka and foster opportunities in second-tier Japanese cities,” said Matsui Yoichi, Managing Director of Mac Marketing Service.

Mac Marketing Service is recognised name in Japan as a pioneer in hotel representation since it first opened in 1988. Led by Matsui Yoichi, Managing Director of Mac Marketing Service brings close to four decades of deep industry insights and extensive network amongst Japan’s travel industry, particularly in developing market opportunities for South East Asia based hotels and resorts. As one of Japan’s travel industry leaders and influencers, Matsui-san’s wealth of travel management experience in international and regional sales, distribution and hotel programmes will facilitate the corporate and leisure focus for Sunway Hotels & Resorts.

The Tokyo office will be responsible for developing and managing Sunway’s key accounts and clients in the identified cities in Japan and to expand the market through the generation of sales leads and bookings in the leisure and corporate segments for Sunway Hotels & Resorts’ representing over 3,300 guestrooms, suites and pool villas across its 11 hotels.

The untapped Japanese market is a huge potential for Sunway Hotels & Resorts, specifically for the brand’s 5-star luxury natural wellness hot springs destination, The Banjaran Hotsprings Retreat in Ipoh, Perak, Malaysia; a self-contained sanctuary surrounded by lush tropical jungle, natural geothermal hot springs and a cluster of magnificent 260 million year-old limestone hills. Its collection of 45 luxury villas and a spa and wellness centre offering more than 40 authentic Asian-inspired treatments and therapies are complemented by a host of unique features. Other Sunway hotels that will appeal to the Japanese travellers include the brand’s flagship hotels in Sunway City Kuala Lumpur, namely the iconic Sunway Resort Hotel & Spa, the newly renovated 4.5 star Sunway Pyramid Hotel and the brand new 4-star Sunway Clio Hotel, the 5-star Sunway Putra Hotel Kuala Lumpur and located in Malaysia’s northern island state of Penang, the 4-star Sunway Hotel Georgetown, known for its central location to the UNESCO World Heritage Site and Georgetown’s major tourist attractions.

“There is no better time than now to explore and build the Japan travel markets after the successful completion of many new upgrades and renovations of our hotels; and with the opening of our Regional Sales Offices in Dubai, Guangzhou and now in Tokyo, supported by the Singapore and Kuala Lumpur offices”, Albert added.

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.