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HomeAsia-PacificPaul Gauguin Cruises is the first travel company to earn “e-Stewards Enterprise” designation
Company pursues globally responsible recycling practices for its electronics

Paul Gauguin Cruises is the first travel company to earn “e-Stewards Enterprise” designation

Paul Gauguin Cruises, operator of the highest-rated and longest continually sailing luxury cruise ship in the South Pacific, the m/s Paul Gauguin, is the first travel company to earn the “e-Stewards Enterprise” designation for pursuing globally responsible recycling practices for its electronics.

The “e-Stewards Standard for Responsible Recycling and Reuse of Electronic Equipment” was created by the Basel Action Network (BAN), who developed the world’s most rigorous standard for electronics recycling. As an e-Stewards Enterprise, Paul Gauguin Cruises agrees to always make the best efforts to work with recyclers that meet this standard. 

“Paul Gauguin Cruises has committed to a new arena of increasing global importance and joins a growing number of business, academic, and government leaders taking action for responsible electronics recycling,” said Jim Puckett, Executive Director of BAN.

The e-Stewards Standard incorporates the global ISO 14001 standard for environmental management systems, plus many industry-specific performance requirements. The e-Stewards Certification is the only program supported by the environmental community (endorsed by more than 70 environmental organizations around the world). For more information on e-Stewards, visit

Pacific Beachcomber, Paul Gauguin Cruises’ parent company, is dedicated to eco-friendly practices that are environmentally, socially, and economically sustainable. In addition to the cruise line, Pacific Beachcomber owns six award-winning hotels in French Polynesia that have garnered the prestigious EarthCheck certification—an internationally recognized environmental management program designed for the tourism industry. Additionally, its InterContinental Bora Bora Resort & Thalasso Spa was the first hotel in the world to implement “Sea-Water Air-Conditioning System” (SWAC) technology, using deep seawater for all the cooling requirements of the resort.  SWAC is clean, quiet, maintenance-free, and a fully renewable non-fossil source of environmentally friendly energy that results in electricity savings of more than 90 percent for the resort in comparison to conventional cooling methods.

Pacific Beachcomber’s next project is The Brando, a luxury eco-resort on the private island of Tetiaroa in French Polynesia. The Brando has set a goal of being fully self-sustaining with renewable sources of non-fossil energy. The company is also building an eco-station dedicated to scientific research, which will be home to conservation and education about the biodiversity in Tetiaroa and French Polynesia.

Pacific Beachcomber’s Chairman, Richard Bailey, is a world leader in the field of sustainable tourism and environmental responsibility. He is also co-founder of the non-profit foundation, Te Mana O Te Moana. The organization strives to protect the marine environment, provides public education, scientific research, and continuously promotes eco-friendly practices through its properties and local communities. Pacific Beachcomber is also a founding member of Sustainable Travel Leadership Network (STLN) which is a forum convened by Sustainable Travel International. STLN identifies and assesses key issues and provides a forum for information exchange on good business practices that facilitate social, environmental, and economic sustainability, both locally and globally.

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