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Elaf Group, a pioneer and leader in the Saudi Arabian travel, tourism and hospitality sectors and a subsidiary of the Saudi Economic Development Company, recently discussed the operational effects of the AH1N1 pandemic with its certified dealers in Egypt. Elaf President Ziad Bin Mahfouz, Marketing and Business Development Manager Ehab Eid, and Hajj and Ummrah Department Deputy Manager Tarek Sleem attended the meeting and later on authorized the release of EGP 750,000 for the deployment of a major marketing campaign aimed at cushioning the local business impact of the outbreak.
Elaf Group, which plans to significantly increase the number of Hajj and Umrah pilgrims to its Saudi Arabian base within the next three years, conducted a special workshop to direct its Egyptian partners towards opportunities being opened despite challenging market conditions. The sessions focused on how to overcome the effects of the health scare, particularly by observing more stringent safety protocols for travelers.
“This substantial investment into Egypt reflects our confidence in the country as a vibrant travel and tourism venue. Right now we are more closely observing market trends and traveler attitudes, adopting necessary measures to better protect passengers, and projecting a positive image of our services to customers. Although these are difficult times, we want to emphasize among our local operators and agents that there are still several opportunities available,” said Ziad Bin Mahfouz, President, Elaf Group.
The Elaf Group is a fully integrated organisation providing a complete line of hotel, travel, tourism, Hajj and Umrah services. Consistently named one of the top 100 corporations in Saudi Arabia, the Group capitalizes on its extensive Middle Eastern experience and expertise to constantly develop travel, tourism and hospitality services in key regional markets.
Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
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