Knowland partners with Sofitel Luxury Hotels

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The Knowland Group, a leading provider of business development solutions for the hospitality industry, recently launched Professional Business Development (PBD) services at nine Sofitel properties. By employing Knowland’s world class hospitality cold callers and proactive sales professionals who are all focused on booking group business, Sofitel Luxury Hotels will experience great results.

Offering first-class facilities for meetings, events, and weddings, Sofitel Hotels provides a luxury experience with a French flair. With hotels on five continents, in almost 40 countries, Sofitel offers contemporary hotels and resorts that are adapted to today’s versatile customers who appreciate quality and excellence.

“We selected Knowland’s Professional Business Development service because of their record of delivering results” said VP of Sales Valerie Gavin. “We are excited to increase our market share and look forward to the new opportunities that this will bring Sofitel Luxury Hotels.”

With over 70 hotels signing in the last three months, Knowland’s PBD offerings have been met with great excitement in the industry. The advantages of Professional Business Development are clear. Many hotel sales teams are so busy keeping current clients happy, that they don’t have time to devote to bringing in new group business. In order to thrive, a hotel must constantly bring in new group business. Knowland’s PBD team knows the ins and outs of a property as much as any employee but focuses entirely on proactive sales and booking business, allowing hotels of any size and type to utilize this service.

Knowland’s PBD professionals find groups that are completely off your radar but perfect for your property’s location, size, price, and other characteristics. They verify meeting planner contact information and previous event details for any group and contact the planner to set up sales appointments, site visits, and bookings at your property.

Every member of the PBD team goes through rigorous training on Knowland’s process of business development and how to implement it successfully for any hotel. Best of all, they are armed with all of Knowland’s innovative business development products, including Readers, Insight, and Target Net, a revolutionary sales force automation and meetings management tool.

“Sofitel has a reputation for providing an unparalleled experience to all their guests and Knowland brings the same experience in providing superior business development tools to our clients. Joining forces with Sofitel is a natural partnership” Knowland CEO Michael K. McKean said. “This venture will allow Sofitel’s sales teams to seal the deal with potential clients without wasting precious time and resources.”

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Theodore Koumelis

Co-Founder & Managing Editor - TravelDailyNews Media Network | + Articles

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.