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Center for Exhibition Industry Research

How will valuations of the exhibition industry be handled in the future?

The Center for Exhibition Industry Research (CEIR) announced an interactive session addressing mergers and acquisitions in the exhibition industry, including how valuations may be determined in the future, will take place at its Predict conference on 15 September in New York City. Don Pazour, President and CEO, of Access Intelligence, LLC and Richard Mead, Managing Director with The Jordan, Edmiston Group, Inc. (JEGI) will share future operating strategies including projected event growth, merger and acquisition strategies and planned launches.

According to CEIR, although exhibitions and other business-to-business (B2B) events represent almost 50 percent of the total U.S. B2B marketing dollars spent by organizations, the exhibition industry may be at a cross roads in terms of relevance to their long-standing customer base.

“We created this highly interactive session to discuss whether the high profit margins, strong and predictable earnings are sustainable and the industry will be valued in the future,” said Doug Ducate, President and CEO of CEIR. “The digital revolution is impacting the exhibition industry and we need to thoughtfully examine our future and determine how exhibition producers can transform themselves into marketing service providers rather than the traditional trade show real estate model,” he added.

“It is both humbling and an honor to moderate this session with a ‘who’s who’ of the industry and with leading B2B investment banker, Richard Mead,” notes Pazour. “The consensus vision resulting from this highly interactive session should provide a road map for an enhanced future for the event industry.”

“Valuation drivers for events business are likely to change, maybe substantially, over the next few years as operators integrate an online strategy with their current events,” says Mead. “Total exhibit space sold, in and of itself, may become less important in valuation terms than creating a winning combination of in person, online and other marketing tools that more comprehensively serve the year round lead generation needs of the global community of buyers and sellers.”

Predict is for qualified, C-level executives with attendance limited to no more than 200 participants including exhibition industry executive decision makers, merger and acquisition firms, private equity firms, debt providers, investment firms and the financial press to allow for an intimate, high-level idea exchange about the future of the exhibition industry and implications for specific business sectors and their supporting exhibitions.

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