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HPN Global, a global site selection and meeting procurement company, has announced that it has recently appointed Al Ketbi Consultancy, a leading specialist in the regional tourism industry, to form a business partnership in order to serve the GCC market.
Al Ketbi Consultancy will promote HPN Global’s unique range of customised services among target markets across the region and will oversee all marketing initiatives of HPN Global in various GCC countries. Al Ketbi Consultancy will also help shape HPN Global’s marketing strategy in the region, with the ultimate goal of penetrating new markets and fast-growing tourism segments such as meetings, incentives, conferences and exhibitions (MICE), business travel, and entertainment.
Kip Horton, Senior Vice President of HPN Global’s EAME and India division, said: “HPN Global believes that it is critically important to have a well-respected, highly experienced local partner for us to succeed in growing our business in the MENA region. We have joined forces with Al Ketbi Consultancy because we believe in their capability to help us achieve our business objectives in the region. This partnership will be particularly crucial in promoting our unique brand of services in the GCC, which has emerged as a very important growth market for us. Moreover, the HPN Global brand is being positioned as a powerful source of business for hotels and meeting venues in the Middle East and we are confident that Al Ketbi will be able to support us not only in growing the brand but also in establishing HPN Global as a leader in the regional industry.”
Commenting on the appointment, Gamal Sadek, General Manager of Al Ketbi Consultancy, said: “We are fully prepared to support HPN Global in all its strategic initiatives in the GCC. Al Ketbi Consultancy will leverage its in-depth knowledge and extensive experience in the regional market to generate awareness and create interest in the services being offered by HPN Global. Moreover, Al Ketbi Consultancy’s comprehensive business network all over the region will surely play an important role in establishing HPN Global as a dominant solutions provider in the region’s fast-growing MICE industry.”
TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.
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