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Launch of multi-channel distribution system

evolution revolutionises CRS technology

evolution, a brand new reservation technology company that brings together a range of e-commerce products and services will launch at ITB Asia and World Travel Market 2009. The new technology will enable hoteliers to effectively manage and exploit the multi-channel world of e-distribution and will allow customers to increase bookings, optimise revenue and keep complete control over their online profile.

Born out of Great Hotels Organisation, the fourth-largest hotel sales and marketing consortia worldwide (source: Hotels 25/06/09), the core function of evolution is sophisticated reservation technology called the Demand Manager. The platform, built entirely from scratch by GHO’s team of creative technology experts, brings a fresh approach to today’s e-distribution landscape by offering multiple connections through one central portal.

evolution offers a range of products and services designed to redefine the way transactions occur in the hotel technology sector. evolution’s suite of tools includes Global Distribution Systems (GDS), Internet Distribution Systems (IDS), a range of hotel booking engines and e-marketing services including web design and traffic generation. Other features include the widest range of direct connections available through one platform including Sabre, Worldspan, Amadeus and Galileo (available in 2010) as well as important IDS channels such as Expedia,, and The system also boasts integrated channel manager functionalities and a sophisticated image and rich media distribution tool.

Yunna Takeuchi, director of e-distribution at evolution said “evolution not only has a unique set of connections to demand channels but we have also developed a revolutionary system architecture which makes evolution ideal for the world of multi-channel distribution and will take the concept of rate distribution to the next level. evolution Demand Manager is everything we want from a reservation system and we’re sure our clients will think so too.”

evolution will be exhibiting at ITB Asia, Singapore 21-23 October 2009, stand number G28 and at World Travel Market, London 9-12 November 2009, stand number TT4095. Visit the stands to preview the evolution system.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.