Appy Hotel proves value and performance of its platform through six-month beta trial, with 500 hotel customers signed up including Marriott, Starwood and others.
HONG KONG – Appy Hotel, a year old Asian startup based in Bangkok and Hong Kong, promises free apps to hotels worldwide, in an effort to help hospitality providers transition into mobile marketing quickly and risk-free.
AppyHotel.com provides global hotel chains, boutique brands and individual properties a quick and easy way to create and manage their own iPad and iPhone marketing apps, to be used as a mobile supplment to existing brochures and marcom.
Guests can download the app to their device and use it to learn about hotel services and nearby sightseeing opportunities, as well as provide feedback to management. Future plans include an Android version, and enabling booking of hotel services directly from the app.
500 Hotels in 6 Months
Six months after launching a limited pilot Appy Hotel already has over 500 hotels signed up worldwide, including properties belonging to large multinational groups such as Marriott and Starwood, private chains, and boutique hotels.
Says Anchalee Chamroontaneskul, Director of Marketing Communication, Thailand, at Marriott Hotels & Resorts: “The app is an innovative way to strengthen and enhance our marketing and branding efforts. With millions of travelers using tablets and smartphones for work and leisure, they’re great platforms to showcase our properties…We’re delighted our properties offer our guests this new experience…”
Apps as a Service
Appy Hotel is software-as-a-service, a model hotel marketing teams are increasingly familiar with thanks to Facebook pages and hospitality review and booking portals like Tripadvisor and Agoda. Hotels sign up via the website and choose monthly plans ranging anywhere from a basic “Always Free” option, up to a $199/month package that supports powerful customization and guest satisfaction features.
Being Appy
Appy Hotel is the brainchild of CEO JP Dumas, an accomplished Luxury Technology expert. His team includes veteran web and startup professionals from the US, Australia, Israel, and Europe. JP says the team’s international background is an important part of the company’s culture, and together with the close collaboration with hoteliers and hotel guests throughout the development, was instrumental in creating a streamlined user experience. Says Dumas: “The intimacy we have with our smartphones and tablets, and the powerful graphics they support guarantee they will evolve into a primary marketing platform. In fact last year US consumers purchased over 24 billion U$ dollars via mobiles and tablets already, and that’s an 81% increase over 2011. I’m always impressed by hoteliers eagerness to find new ways to generate excitement about their properties. Appy Hotel is the natural response to these two trends, and meets the clear demand hotels have to supplement existing marcom with mobile friendly marketing.
Appy Hotel provides hotels with immediate return on investment. Not only can they launch their app in minutes instead of months, but they also completely avoid the risk and cost normally associated with adopting new marketing strategies and technology. At the end of the day what we really want is to make hotels Appy…”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
![[PR] PR_Ascott and Vimut Hospital_2024](https://www.traveldailynews.asia/wp-content/uploads/2024/04/PR-PR_Ascott-and-Vimut-Hospital_2024-400x265.jpg)
