Airbus announced the lion`s share of new business at this year`s Farnborough air show…
Dubai-based Emirates became the first airline in the world to commit to the aircraft, with an MOU covering firm orders for five aircraft and two freighters. This was followed by Air France, with an announcement for 10 aircraft. ILFC, the world`s largest leasing company, became the first North American customer for the new aircraft, with a commitment for five firm orders.
In addition to the 22 A3XX sales, a total of 37 orders were announced for the popular A330/A340 widebody family, reaffirming its position as the market leader in the medium capacity market. These included the first public expressions of interest, from leasing companies CIT Aerospace and ILFC, for the proposed 222 seat medium to long range A330-500. In the single aisle category, the best-selling A320 family continued to outsell all competing products combined, with a total of 171 new sales during the week.
Airbus CEO Noel Forgeard said that the announcements made during the show underscored the attractiveness of Airbus aircraft in every market segment.
With the addition of the A3XX, Airbus is now able to offer the most modern and comprehensive product line available today, covering every requirement from 100 to over 500 seats he said. The success which we are now consistently achieving is the result of a market-driven product development strategy, which will ensure that we are well placed to continue to win half of all new business for new civil aircraft worldwide.
Reflecting on-going strong demand for its existing product range, Airbus announced during the show that it will increase production rates for the A320 family from 22 to 30 aircraft per month by the end of 2002, while A330/A3440 production will rise from six to eight aircraft per month within two years.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.