Agoda partners with Central Hotels and Resorts

Asia-Pacific

Agoda, an independent online travel company has launched a chain-wide partnership with Central Hotels and Resorts.
This partnership provides Central with a marketing platform to sell inventory online through…

Agoda, an independent online travel company has launched a chain-wide partnership with Central Hotels and Resorts.

This partnership provides Central with a marketing platform to sell inventory online through Agoda’s Yield Control System (YCS).

The distribution agreement covers Central’s eleven properties located in destinations such as Bangkok, Phuket, Hua Hin, Samui, Chiang Mai, and Krabi.

Natapong Jantavetsiri, Group Director of Sales and Marketing, Central Hotels & Resorts, said “Agoda provides Central with extensive market coverage to compete with more established brands in the market. With significant business volume in our markets, Agoda enhances the online distribution strategy of our chain. Central can also leverage the first-class services at Agoda’s 24/7 live help centers.”

Agoda Vice President of Business Development Wilfred Fan said, “Agoda is delighted to have the support of growing regional brands such as Central. Our relationship with hotels provides travelers with confidence that they’ll find the best hotel coverage and the best available rates. The Agoda Rewards Program lets our independent and regional hotel partners compete effectively with larger global players. Guests achieve significant savings by collecting points for their stays at Agoda partner hotels. Unlike most loyalty programs, which restrict members to a specific chain, Agoda Rewards Points can be redeemed at over 27,000 hotels around the world.”

“We’re committed to helping our hotel partners increase sales and yield, and to providing our customers with access to instant availability and great rates. Agoda continues to invest in leading solutions that set us apart from our competitors,” Fan concluded.

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