How hotels respond to the reviews is vital. Whether the review is positive or negative hotels need to respond appropriately and quickly as 68% say they would choose a hotel with management responses over a competitor without.
Hotels now need to ensure they have a flawless online reputation.
- 85% of travellers read up to 10 reviews.
- 78 of travellers claim reviews help them feel more confident in thei decisions.
- 50% of travellers do not book a room until they’ve read peer reviews online.
How online reviews have changed the hotel industry
TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.