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ONDA expands reach into Taiwanese market: Aiming for global expansion

  • ONDA Chinese website.

ONDA launched its all-in-one hospitality solution (PMS, CMS, BE) optimized for Taiwanese hotels.

SEOUL, SOUTH KOREA – ONDA, a South Korean hospitality technology company, is expanding its business to Taiwan by launching an all-in-one solution optimized for Taiwanese hotels.

ONDA announced it has officially launched its SaaS-based hospitality solutions for small and medium-sized hotels in the Taiwanese market, including a property management system (PMS), channel management system (CMS), and booking engine (BE). A Chinese website has also been set up in response to the growing demand from the Chinese-speaking market.

Taiwan is a market with a great need for digital transformation, as there are some hotels still handwriting their reservation. ONDA plans to speed up its lead in the Taiwanese market where the adoption of hospitality solutions for efficient operations has recently been actively carried out.

ONDA is in detailed discussions with more than 10 major hotel brands, including K Hotels Group which operates nine hotels in Taiwan, to introduce PMS, CMS, BE solutions. This year, ONDA aims to sign a solution adoption and distribution partnership with more than 100 properties in Taiwan.

ONDA’s SaaS-based solutions, including ONDA PMS, have been recognized by Taiwanese hotels for its seamless user experience and various reporting features. The integration with ONDA HUB, the largest room distribution platform in Korea, has also been highly received for enabling efficient room distribution and management with over 50 online sales channels.

By launching its global expansion strategy last year, ONDA has successfully entered the hotel market in the Southeast Asia followed by Taiwan and is also accelerating its expansion in the Middle East and North Africa (MENA), and Europe.

Hyun-seok Oh, CEO of ONDA said, “ONDA’s all-in-one solutions that streamline hotel operations from room management to online distribution and revenue maximization have garnered significant global attention.” He added “We aim to demonstrate our competitiveness in the global hospitality technology market with a successful entry into Taiwanese hotels.”

ONDA is a data-driven hospitality technology company that handles around 70% of the domestic online accommodation booking market. It has built strong partnerships with major global tech companies by becoming the first Airbnb Preferred Partner and the first Google Hotel partner in Korea.

Last year, ONDA was selected for “The Baby Unicorn Project” by the Ministry of SMEs and Startups, and was ranked in the Financial Times list, “Asia-Pacific High-Growth Companies” for the second consecutive year in 2022-2023. In Skift’s “Global PMS Vendor” list, a renowned U.S. travel research company, ONDA ranked 34th, becoming the first Korean company to do so. With such significant strides, ONDA is on track to become a leading player in the global hotel tech market.

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