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Sarawak spreads its wings in the city of angels

The event in Los Angeles will include potential clients and invitees from SCB’s contacts as well as Malaysian industry partners, Malaysia External Trade Development Corporation (MATRADE), Malaysia Investment Development Authority (MIDA) and Tourism Malaysia; the event is being coordinated by WOW Collection.

LOS ANGELES – The Sarawak Convention Bureau (SCB) team are heading to Los Angeles to conduct the first ever USA ‘Borneo Talk’ program to reintroduce Sarawak as a Business Events destination and share Sarawak’s conservation efforts through the soft launch of the first “Soulful Orangutan Appeal Project”.
 
Recent Incentive Industry Research identified 41% of international meeting and incentive planners will choose Europe and 15% will choose Asia as their first choice destinations for outbound incentive travel. As such, SCB are looking forward to establishing their presence in Southern California and at IMEX America in Las Vegas. 
 
The event in Los Angeles will include potential clients and invitees from SCB’s contacts as well as Malaysian industry partners, Malaysia External Trade Development Corporation (MATRADE), Malaysia Investment Development Authority (MIDA) and Tourism Malaysia; the event is being coordinated by WOW Collection. The Sarawak delegation will include SCB, CPH Travel Agency and Borneo Adventure – all of whom have been supportive of SCB’s efforts in developing business events in Sarawak.
 
SCB Managing Director, Mike Cannon commented, “The ‘Borneo Talk’ event will introduce Sarawak as a business events destination to the American market, after which we will have a Borneo Quest themed interactive event where guests can get a taste of Sarawak in Los Angeles.
We hope that the event will not only give our guests a feel of Sarawak, but also bring to light Sarawak’s many conservation programs and hopefully increase participation as a way of giving back to nature,” he added.
 
Nigel Bramich, Vice President – WOW Collection commented, “Meeting and incentive planners are constantly on the lookout for exotic and unique destinations. Research shows that clients are also increasingly seeking experiential and memorable experiences. Sarawak can offer all this and more to American meeting planners.
 
‘Borneo Talk’ will also be the kick off for SCB’s “Soulful Orangutan Appeal Project”. With just a “Like” and a “Share” of Soulful Orangutan Appeal Project’s Facebook page, visitors can be part of the program and make a difference. Each “Like” received equals to a USD 1.00 donation from the Sarawak Convention Bureau under the name of each participating individual.
 
SCB’s Global Marketing and Communications Director, Amelia Roziman commented, “Sarawak Convention Bureau have been actively promoting Corporate Social Responsibility (CSR) programs in Sarawak to include in our clients corporate incentive, meetings and conference programs. We hope to use this event and also IMEX America, as a platform to create awareness on the plight of our soulful orangutans and CSR programs in Sarawak.
 
After Los Angeles, the Sarawak delegation will be heading to IMEX America from the 14th to 16th October 2014 at the Sands Expo & Convention Center, Las Vegas. 

 

Photo caption: The Sarawak Convention Bureau team
 
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