BEIA targets sustainable growth with a National Strategy, leveraging New Zealand’s event venues and infrastructure to enhance its global business events stance.
Business Events Industry Aotearoa (BEIA) members met online for the 47th Annual General Meeting on Wednesday 1 November.
BEIA Chief Executive Lisa Hopkins told members the New Zealand industry was embarking on an exciting phase in its growth, capitalizing on its new and existing infrastructure.
“At this year’s BEIA conference, international speaker Martin Sirk reminded us New Zealand is the last developed country to have a suite of purpose-built venues. This is our time to shine, and stand tall on a global stage,” she said.
“When we look around the country, we offer customers so much choice, from smaller venues at the heart of communities, through to regional spaces with capacity to accommodate some of the largest events.
“New venues, airport developments, roading, transportation, new hotels, new hospitality precincts – all these things are what makes a destination a desirable place to hold a business event,” Hopkins said.
BEIA is set to unveil a National Strategy in the first quarter of 2024, designed to steer the sector towards a more aligned, sustainable model.
“Our National Strategy will be ambitious. It needs to be – as the world evolves, so does our sector,” Hopkins told AGM attendees.
Deputy Chair, Prue Daly acknowledged outgoing Chair Steve Armitage who was farewelled at the BEIA Conference in September. She said work was well underway to appoint a new independent Chair, who will be announced shortly.
No elections were required for this year, with Prue Daly the General Manager of NZICC returning as Platinum level representative, and Sam Holdich returning as the Silver level representative, both for two years.
George, in his capacity as an intern, diligently oversees the flow of news, assists in the publication of content, and delves into the strategies of social media distribution. He is currently pursuing his studies in Business Administration at the Athens University of Economics and Business.
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