Despite the growth of technologies that make virtual meetings possible, business travel spend in the region is still predicted to double between 2020 to 2025, with the region forecast to eventually account for half of the world’s total spend.
The rising disposable income with middle class families and the growing perception among Indians that their social status will be elevated while traveling to fashionable cities in the Middle East will continue this growth trend for years to come.
Despite the growth of technologies that make virtual meetings possible, business travel spend in the region is still predicted to double between 2020 to 2025, with the region forecast to eventually account for half of the world’s total spend.
The rising disposable income with middle class families and the growing perception among Indians that their social status will be elevated while traveling to fashionable cities in the Middle East will continue this growth trend for years to come.
According to the China National Tourism Administration (CNTA), a total of 7 million Chinese mainland tourists travelled aboard during the seven-day National Day holiday in 2018.
Ph.D. student Elaine Yulan Zhang and Dr Tony Tse of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University argue that “a subset of relatively wealthy Chinese luxury travellers” are driven by the desire for “status, interpersonal relationships, relaxation and hedonism, self-improvement and perfection”.
Since 2017, maintaining health and wellness routines while on the road has become an increasing priority for travelers. Across all regions, business travelers are striving to achieve their health and wellness routines regardless of where they are in the world.
The campaign will see connectivity of a variety of food, art, literature, music and sport being emphasised in the Thai cities of Chiang Rai, Sukhothai and Trat as well as the ASEAN cities of Battambang and Mandalay.