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Cross Hotels announces Cross Vibe brand launch in Indonesia


Cross Hotels & Resorts partners with PT Sunset Studio One to introduce the trendy Cross Vibe brand in Indonesia, starting with a new property in Bali.

BALI, INDONESIA – Asia-Pacific’s foremost hospitality management group, Cross Hotels & Resorts announced the signing of a momentous double agreement with PT Sunset Studio One, a subsidiary of PT Bhuwanatala Indah Permai Tbk (BIP Group), to launch the chic Cross Vibe brand in Indonesia.

Set to redefine current hospitality standards, Cross Hotels & Resorts secures its footing in Indonesia with the launch of the vibrant and trendy Cross Vibe brand. The highly anticipated debut of Cross Vibe Paasha Atelier Bali Kuta marks a significant milestone in the company’s commitment to delivering unparalleled guest experiences across diverse travel segments.

The 175-key Cross Vibe Paasha Atelier Bali Kuta is an exquisite contemporary hotel located on Jalan Raya Kuta and just a brief 10-minute drive from Bali’s Ngurah Rai International Airport. Within walking distance of the iconic Kuta beach, guests can relax on pristine beaches, explore bustling shopping hubs and captivating local attractions by day and then enjoy the vibrant nightlife and an array of dining experiences that define the dynamic essence of Kuta.

Accommodation options at Cross Vibe Paasha Atelier Bali Kuta include Superior, Superior Pool View, Duplex, Junior Suite, Deluxe Pool, and Deluxe Pool Suites with each guest room featuring modern furnishings and the latest amenities. The low-rise property also features an extensive range of facilities such all-day international dining, a stunning tropical swimming pool, a day spa, and a modern gym.

Cross Hotels & Resorts takes great pride in commemorating this notable milestone by introducing the Cross Vibe brand to Indonesia. This occasion signifies our second partnership with PT Sunset Studio One, following our triumphant Cross Paasha Bali Seminyak venture. It unequivocally underscores the confidence vested in Cross Hotels & Resorts’ adept management capabilities,” said Harry Thaliwal, CEO, Cross Hotels & Resorts.

Renowned among experience-seeking travellers for its catchy “Stay Chill Enjoy” tagline, Cross Vibe brings a cool and trendy experience across multiple demographics. With three thriving hotels already operational in the Thai gateway cities of Bangkok, Chiang Mai, and Pattaya, Cross Vibe now expands its portfolio with its latest addition to Kuta, the buzzing beach town in Bali.

Commenting on the latest hotel management deal, Mrs. Suzanna Tanojo, Principle of PT Sunset Studio One, said: “We find the Cross Vibe brand particularly enticing as it harmonizes seamlessly with our hospitality concept. The renowned global stature and consistent excellence of Cross Hotels & Resorts have fortified our confidence in the brand. Deciding on a second collaboration was effortless, given that Cross Hotels & Resorts’ worldwide distribution network links us to the foremost markets within the travel and tourism industry.”

Cross Hotels & Resorts continues to be seen as APAC’s Hotel Management operator of choice for owners seeking an innovative alternative to the global hospitality chains. Its brands cater to specific segments of the travel market, such as leisure, business, luxury, and lifestyle. The group is at the forefront of hospitality trends and technology, which it leverages for enhanced guest experiences and operational efficiency.

Cross Hotels & Resorts current portfolio includes 28 hotels under six distinct brands – Cross, Cross Vibe, Away, Lumen, Cross Collection and Kaura – across four countries, namely Indonesia, Thailand, Japan, and Vietnam.

George Diamantopoulos
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George, in his capacity as an intern, diligently oversees the flow of news, assists in the publication of content, and delves into the strategies of social media distribution. He is currently pursuing his studies in Business Administration at the Athens University of Economics and Business.