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Seizing opportunities in the booming Chinese Outbound Travel Market: COTTM 2023

The resurgence of Chinese outbound travel is an exciting opportunity for businesses in the travel and hospitality sector. To capitalize on this trend, participating in COTTM 2023 is essential.

The Chinese outbound travel market is experiencing a significant surge in demand, driven by the return of international travel and the eagerly awaited Golden Week holiday. For businesses looking to tap into this thriving market, the China Outbound Travel & Tourism Market (COTTM) 2023, held in Beijing, presents a golden opportunity. In this blog, we will explore the immense potential of the Chinese outbound travel market and how your business can benefit from participating in COTTM 2023.

COTTM, scheduled for November 2023 in Beijing, is poised to be the ultimate platform for connecting with Chinese travel trade professionals. These industry experts are already gearing up for outbound travel opportunities associated with the upcoming Chinese New Year.

The Resurgence of Chinese Outbound Travel:

Golden Week, the first extended holiday since the reopening of international travel, has triggered a remarkable surge in Chinese outbound travel. Travel enthusiasts, eager to explore the world once more, are actively seeking new destinations and experiences. This surge in travel presents a unique window of opportunity for businesses in the travel and hospitality industry.

Here’s why COTTM is a must-attend event for businesses targeting the Chinese outbound travel market:

1. Access to Over 5,000 Chinese Trade Buyers: COTTM attracts a substantial number of Chinese trade buyers actively seeking partnerships and destinations to offer their clients.

2. International Reach: The event showcases a diverse range of destinations, from Bhutan and Cuba to Dusseldorf and Ethiopia. It also welcomes back destinations like the Dominican Republic, Fiji, and Montenegro. With over 450 exhibitors from 70 countries, COTTM truly offers a global platform.

3. Prime Location: Being hosted in Beijing, the heart of China, COTTM provides an ideal setting to showcase your products to a highly receptive audience.

4. Business-Focused: Unlike many other exhibitions, COTTM is exclusively business-to-business and laser-focused on outbound tourism. This ensures that you meet serious buyers genuinely interested in your offerings.

Co-Founder & Chief Editor - TravelDailyNews Media Network | + Articles

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.