A revenue management culture is defined as a cross-departmental understanding of the importance of revenue management principles including fact-based data-driven strategies and the impact of discounting on profitability to increase demand.
Wolf Commercial Consulting is hosting a Revenue Management Workshop, introduced by Stefan Wolf, a seasoned hospitality industry expert with over 30 years of experience across global hotel brands. This workshop aims to build a comprehensive understanding of revenue management culture, addressing challenges such as staff turnover, inconsistency in RM understanding, and the need for commercial collaboration across departments. It’s designed for revenue managers, sales, distribution, and front office personnel, focusing on increasing revenue, profit, staff motivation, and more efficient revenue strategies. The agenda covers RM history, analysis, forecasting, and strategy, culminating in a certification.
Workshop Agenda
09:00-09:30 Introduction
09:30-10:00 RM History
10:00-10:30 RevPAR and Demand Analysis
10:30-10:50 Morning Break
10:50-11:30 Market Share & STR
11:30-12:30 Forecasting
12:30-13:30 Lunch
13:30-14:30 Yielding and Business Mix Optimization
14:30-15:30 Pricing
15:30-15:50 Afternoon Break
15:50-17:00 Distribution and Revenue Strategy Meeting
About the trainer Stefan Wolf
Stefan has more than 30 years of experience in the hospitality industry. He started his career with Marriott in Germany and Korea. At the InterContinental Hotels Group based in Beijing he was part of a global taskforce developing an in-house Revenue Management Academy for the company. He built a revenue management culture for Shangri-La Hotels & Resorts based in Hong Kong and was responsible for global RM strategies of the Jumeirah Group in Dubai.
He set up the revenue management infrastructure for Rocco Forte Hotels based in London and was responsible for the revenue management and distribution strategy at the Onyx Hospitality Group in Bangkok. After joining the Bangkok based accommodation provider favstay as Chief Commercial Officer, he opened his own commercial consulting company and now lives in Korea.
The seminar is supported by Thai Hotel Association.
THB 7,900 per person including lunch, coffee breaks and a revenue management foundation certificate
Registration details are available at Wolf Commercial Consulting‘s website.
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