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Mapping China Travel Sentiment and Expectations

The lifting of travel restrictions and borders’ reopening by China at the beginning of this year offer opportunities and prospects for accelerated market and business recovery for both DMOs and business owners, as this releases pent-up demand for Chinese overseas travel. This webinar will present updates and highlights on the 2023 Chinese international travel intentions and expectations, and tips for meeting China visitors’ demands by TCI Research’s multiple data sources. Trends on online search and travel bookings and shifts in travel preferences will also be shared by

What You’ll Learn:
  1. The state of sentiment of Chinese in relation to international travel
  2. Regions and countries generating the best reputation
  3. Take-Aways on how to best meet the Chinese travellers’ demand
  4. Potential and pent-up demand of Chinese market with border reopening & top destinations
  5. Recovery and trends – bookings and searches
  6. Shifts and changes in travel styles from 2019 and what you can do now
  7. What are the top 10 cities and top attractions booked on Go City
  8. What are the most common questions asked by outbound Chinese tourists

Olivier Henry-Biabaud, CEO, TCI Research
Olivier Henry-Biabaud founded TCI Research in 2010 after 20+ years of experience in market research in global companies. TCI Research -a leading Brussels-based travel BI Agency, sets global standards for measuring the pulse of sustainable and competitive destinations with a focus on visitor satisfaction, resident sentiment and destination brand reputation.

Dawn Jeremiah, VP of Marketing & E-Commerce – APAC, Go City
Dawn’s experience covers growth marketing, e-commerce, and digital content marketing for global brands, media conglomerates and start-ups in San Francisco, Kuala Lumpur, Hong Kong SAR and Singapore. She currently oversees marketing and e-commerce in APAC for Go City® with a growing list of 35+ cities globally.

Johnson Ong, Market Director,
As the Market Director, Mr. Johnson Ong oversees’s Hotel Business Units in Singapore, Indonesia, Oceania, and Maldives. Among his key responsibilities, Johnson formulates business strategies aimed at growing’s market share, while also increasing occupancy rates at hotels in these markets.

Paul Pruangkarn, Chief of Staff, PATA
Paul Pruangkarn assists the CEO in executing the strategic goals and activities of the Association across all departments. In addition, he is currently overseeing the day-to-day operations of all communications, public relations, and marketing, and serves as one of the key spokespersons for the Association.


Pacific Asia Travel Association (PATA)
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