Trip.com witnessed a surge in demand for Singapore-Hong Kong.
SINGAPORE – Trip.com, a leading international online travel services provider, witnessed a surge in demand for Singapore-Hong Kong (SG-HK) leisure travel, after the announcement of the travel bubble will launch on November 22.
According to the latest Trip.com data, on 11 November in the three hours after the SG-HK travel bubble announcement on the resumption of cross-border flights next week, the search volume of flights from Hong Kong to Singapore grew by 300%, followed by a 200% increase in Singapore local hotel searches. The data also shows a significant rise in the search volume for travel products from Singapore to Hong Kong, with a 200% increase for flights, and a 150% increase for hotels.
Trip.com has observed growth in travel demand since the first announcement of the SG-HK travel bubble agreement on October 15. In the two hours after the announcement, according to Trip.com, search volumes for flights in Singapore saw an increase of 56.4%, followed by a 40% increase in local hotel searches. Following this, Trip.com has found interest in travel between Singapore and Hong Kong was on the rise, showing hunger for cross-border travel remains strong.
In response to these trends, on October 29, the Hong Kong Trip.com LIVE show advertised a wide range of Singapore hotel discounts as well as local staycation hotel deals, including Shangri-La Hotel Singapore, Mandarin Orchard Singapore and Amara Sanctuary Resort Sentosa, in addition to useful information for Hong Kong customers planning on venturing to Singapore for their next trip. This two-hour show attracted a total of 1.6 million viewers.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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