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In this episode of “Trends,” we explore Thailand’s digital transformation journey with Dr. Nuttapon Nimmanphatcharin of DEPA, highlighting the nation’s strategic initiatives to become a global digital hub, enhancing its digital economy, and fostering innovation across sectors.
In this episode of Trends, we delve into the heart of Thailand’s digital transformation, speaking with Dr. Nuttapon Nimmanphatcharin, the President and CEO of DEPA – the Digital Economy Promotion Agency, a pivotal force driving Thailand’s evolution into a digital powerhouse.
Established six years ago under a special decree by the Royal Thai government, DEPA has been instrumental in steering the nation towards a tech-centric future. Dr. Nuttapon provides insights into key initiatives, including the development of digital manpower for the Eastern Economic Corridor, the establishment of Thailand Digital Valley in Sriracha District, Chonburi province, smart city development, and the promotion of a cashless society in collaboration with the Revenue Department.
As a government agency operating under the Ministry of Digital Economy and Society, DEPA’s mission aligns with Thailand’s policies to be competitive with a digital economy. The agency actively collaborates with the Office of the Board of Investment (BOI) to classify qualified business activities in the digital industry, enhancing Thailand’s competitiveness globally.
Thailand’s strategic location in the heart of Asia, coupled with a rapidly growing digital economy, robust infrastructure, and government support policies, makes it an enticing destination for foreign investors. DEPA endorses qualified investment projects, collaborating with BOI to grant incentives such as corporate income tax exemptions, extended stay visas and imported duties exemptions. This approach positions Thailand as a prime digital economy location, aimed at attracting global tech giants and dynamic start-ups.
The recently implemented Smart Economy Showcase Project reflects DEPA’s commitment to supporting Thai entrepreneurs. This project involved over 50 digital startups showcasing 12 technologies. Through “On Ground” and “On Cloud” activities, the project facilitated over 1,000 business matchings, generating more than 30 million Thai Baht in business value. DEPA aims to expand this success, fostering greater digital technology adoption among entrepreneurs.
Dr. Nuttapon emphasizes DEPA’s dedication to all levels of entrepreneurs, particularly small vendors, farmers and even street food stalls. By organizing events and activities, DEPA aims to facilitate collaboration, knowledge sharing, and digital technology adoption. The goal is to upskill human resources, aligning businesses with Smart City goals and preparing them for the imminent Digital Economy era.
Additionally, Khun Nuttapon mentioned that DEPA’s mission extends to the agricultural sector through the promotion of digital technology and innovation. By elevating agricultural standards to international levels, DEPA envisions developing Smart Farmers equipped with digital capabilities.
Thailand Digital Valley, a flagship project, aims to position Thailand as a hub for digital trade, industrial investment, and innovation. Focused on attracting investments in digital businesses, fostering collaboration, and creating a digital innovation testbed, this initiative underscores Thailand’s commitment to becoming the ASEAN Digital Hub.
Khun Nuttapon touched on the digital transformation of Thailand’s tourism industry. A digital revolution is gradually unfolding, reshaping the travel landscape in Thailand.
Innovative hotels and airlines are at the forefront, utilizing real-time data and advanced analytics to sculpt personalised, frictionless journeys. Beyond accommodation, guests are immersed in a tailored experience that fosters loyalty and encourages return visits. Yet, as the Thai tourism industry pioneers this digital frontier, challenges persist for many in crafting effective personalisation strategies. Thailand’s travel landscape is not just evolving; it’s transcending, with the help of generative artificial intelligence “A.I” and effectively managing the wealth of Big Data, digital technology is offering a glimpse into a future where every traveller’s desire is met with the click of a button, ensuring an unforgettable return stay. Welcome to the world of hyper-personalised travel in Thailand.
In conclusion, Thailand’s digital revolution, spearheaded by DEPA, showcases a nation seamlessly integrating tradition with innovation. As the country propels towards becoming a global digital hub, its allure to investors, commitment to Smart City advancements, and support for entrepreneurs paint a compelling picture. Thailand is not just a destination; it’s a beacon of digital transformation, inviting the world to witness its ascent in the digital economy landscape.
The interview and episode was filmed at Ritz Carlton Residences Bangkok at Mahanakhon Tower.
David Barrett is a MICE Consultant, Marketing Strategist and digital video advocate. Founder of DBC Group, Member of Institute of Place Management (MIMP) his motto is “Everybody has a story to tell. Let me tell yours.”
David is a long-term resident of Bangkok having lived and worked in the Thai capital for more than 32 years. He is recognised in the Thai tourism and hospitality industry for his passion for promoting Thailand, his love of Thai food, and his creative approach to marketing.
64 years young, David is a Brit in Bangkok. Born in St Helier, UK, he returned to the UK and set up home in Cornwall during the COVID pandemic. With business back as usual, David has returned to Thailand. He’s a man on a mission to interview leaders and trend-setters in business, sustainability, the arts and entertainment. You can watch his weekly conversations on Trends YouTube channel.
