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Philippines eyes MICE indsutry

A new campaign targeting to showcase Philippines` MICE potential is being launched byt the Philippines tourism industry. World-class business facilities, a globally-oriented business population, and a…

A new campaign targeting to showcase Philippines` MICE potential is being launched byt the Philippines tourism industry. World-class business facilities, a globally-oriented business population, and a hospitable business atmosphere all make the Philippines a premier MICE destination in Asia according to tourism authorities. Renowned creativity and a rich heritage further deem it the perfect setting for incentive travel.

The campaign dubbed as ‘Meetings Make Manila’ is a concerted effort by select group venue owners, hotels, tourist transport operators, Philippine Airlines, and other private and public sector entities, all coordinated by the Department of Tourism (DOT) and the Philippine Convention & Visitors Corporation (PCVC). It seeks to promote Manila as an ideal M.I.C.E. destination, with added motivation through such programmes as the MMM Incentive Package, encouraging parties to actively bid for international events to be held in Manila.

Both the DOT and PCVC are available to assist business and incentive travellers in the Philippines in every way. The PCVC is a non-stock, non-profit government corporation attached to the DOT, tasked with promoting the country as an ideal tourism, M.I.C.E., and incentive travel destination. Its Conventions and Incentive Travel Unit (CIT), in particular, provides comprehensive information, technical assistance, and guidance to meeting planners, incentive travel and special event organisers who seek an ideal venue for their events and exhibitions.

In addition, the PCVC offers its experience and expertise through this wide range of services, all of which are free: Bid Preparation, Incentive Program Planning, Liaison Services, Site Inspection, Attendance Promotion, and Promotional Material Support.

The Philippine International Convention Center (PICC), Asia`s first international convention centre, officially opened to the world in September 1976. It is the largest convention site in Metro Manila, boasting a 4,000-capacity, multi-level plenary hall, 14 meeting rooms, and even a press centre. There are at least eight other major convention sites in the metropolis, including the World Trade Center and Megatrade Hall, complemented by a variety of deluxe and first class hotels situated strategically within and near the business and commercial districts. Add to these over 10 other major convention sites that are found outside of Metro Manila.

Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network | + Articles

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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