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AIME 2006 generates thousands of event bookings

More than 3,070 business events have been booked, or are expected to be booked, by Hosted Buyers and trade visitors who attended AIME 2006, according to research released by Reed Travel Exhibitions. “The…

More than 3,070 business events have been booked, or are expected to be booked, by Hosted Buyers and trade visitors who attended AIME 2006, according to research released by Reed Travel Exhibitions. “The research confirms that AIME 2006 was an extremely successful exhibition,” said AIME Event Director, Rosemarie Sama.

“90% of Hosted Buyers and 72% of trade visitors who responded to the surveys said they had placed or intended to place business as a direct result of AIME 2006. These respondents alone, indicated they would book 3072 events from their visit to AIME. The events include meetings, conferences, incentives and exhibitions have been booked for 2006 through to 2009,” she said.

The independent research was conducted by Micromex Research, who interviewed visitors to AIME and conducted online surveys of Hosted Buyers and exhibitors following the event.

“The results show that there were high levels of satisfaction with AIME 2006, and that AIME is seen as the premier event in the region and the best place to find new suppliers and discover new ideas in event management,” Ms Sama said.

Business results for AIME 2006

Business results for exhibitors were strong, with the total estimated value of business placed, or to be placed as a result of AIME 2006 valued at close to US$450 million.

Hosted Buyers placed or intend to place, business valued on average at US $381,280.00. Trade visitors placed or intend to place, business valued on average at US $130,722.00.

Exhibitors will keep returning to this ‘must attend’ event

93% of exhibitors who responded to the survey stating that it was beneficial to exhibit at AIME 2006 and 87% said they intend to exhibit at AIME 2007.

84% of exhibitors stated that AIME is a ‘must attend’ event and 86% of exhibitors said AIME is very important to their business.

84% of exhibitors indicated that they ‘probably will’ or ‘definitely will’ recommend to associates in the industry that they should exhibit at AIME

AIME meets Hosted Buyers objectives

95% of respondents said it was ‘beneficial’ to ‘very beneficial’ to attend AIME on a yearly basis and 93% of respondents were ‘likely’ to ‘very likely’ to recommend AIME 2007 to colleagues in the industry.

92% of respondents considered AIME to be a ‘must see’ event and the same percentage also said they were ‘satisfied’ to ‘very satisfied’ with AIME in terms of meeting their objectives.

More than 85% of respondents said that AIME has a ‘significant advantage’ to ‘tremendous advantange’ over other exhibitions for making contacts and keeping up to date.

Visitors satisfied with exhibition and seminar programme

97% of visitors surveyed were ‘satisfied’ to ‘very satisfied’ with AIME having met their objectives. 92% of respondents said they they were ‘likely’ or ‘very likely’ to recommend to colleagues in the industry they they should attend AIME 2007.

91% of respondents who attended seminars rated them as ‘good’ or ‘very good’. 88% or respondents believed it was ‘beneficial’ to ‘very beneficial’ for them to attend AIME on a yearly basis.

Plans underway for AIME 2007

“February 2007 is not that far away, but we are well prepared. Exhibitors can visit the AIME website to get full details about AIME 2007 and to book a stand,” Ms Sama said.

“We expect AIME 2007 to attract up to 850 exhibitors and around 450 Hosted Buyers. We also expect to increase our overall visitor numbers by a similar amount to this year’s 5.2%. Our local attendence this year grew by 14% and we are increasing our marketing efforts to encourage attendance by more trade visitors from New South Wales and other parts of Australia,” she said.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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