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- The best and most successful business ideas are not always those that are most complex
- The founders of innovative beverage brand Innocent, for example, have made simplicity a central plank of their business development and marketing strategies
Few entrepreneurs probably think about asking their grandmother about their latest business idea or marketing strategy.
But when you think about it, if your grandma can’t understand your amazing new business concept, how can you expect the public to?
That’s the thinking behind the founders of one of the most innovative and exciting brands in the UK market, smoothie makers Innocent.
In this free business TV show Dan Germain and Rich Reed from Innocent discuss how their company came to be the way it is, and why keeping it simple works best.
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TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.
