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- Web 2.0 has reached far beyond the world of business development and marketing
- Increasingly, government agencies are also looking to social media to achieve their goals
As President Obama swept to power last year, there was plenty of talk about the role that Twitter played in his successful campaign.
Many pundits felt that the election was the moment at which Twitter, and social media in general, came of age as a marketing tool.
In a new business TV show, business expert Hilary Topper explains that many government agencies are now following Obama’s lead and using of Twitter to enhance their day-to-day operations.
You can hear Topper discuss how the US Air Force use Twitter in this free TV show.
For up-to-the-minute business advice from leading social marketing and business experts, choose from over 600 business TV shows on yourBusinessChannel. New shows are produced every day, and all are free to view. For more in-depth help and consultancy, apply to join The Results Team.
TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.
