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Worldwide Events, the global travel, technology, events and media company has announced the launch of Business Travel Forums: unique business travel events focusing on regional and independent hotel groups. The exclusive invitation-only events are tailored specifically to facilitate business between corporate travel buyers and suppliers.
Despite the current corporate travel market being largely monopolised by global chains, Worldwide Events has seen an increase in demand from corporate travellers for hotels with a greater independence that encompass both local culture and flair as well as having outstanding business facilities. With this in mind, the Business Travel Forum has been designed to help independent hotels and regional hotel groups to increase their share of the corporate travel market whilst assisting buyers to increase their annual travel programmes in the hotels they prefer.
The first Business Travel Forum will take place on 15-19 May 2011 in Berlin, Germany at the Ellington Hotel. Business Travel Forums are four-day events (hoteliers attend for the whole four days, buyers attend for two days of their choice) filled with intensive one-to-one pre-scheduled meetings and a social programme of lunches, dinners and cocktail receptions designed for further networking. The events will bring together at least 50 regional hotel groups, independent hotels and self-serviced apartments from key corporate locations in the EMEA region and over 100 European buyers of corporate travel in a relaxed yet highly professional environment.
Suppliers are guaranteed 30 pre-arranged meetings, plus an expected 20 more meetings in ‘speed meeting sessions’, with corporate travel managers that are interested in their property. Buyers will attend on a fully hosted basis and are guaranteed 15 pre-arranged meetings.
Richard Barnes CEO at Worldwide Events says, “The business travel market has been the stronghold of the big five global hotel chains but we’ve seen increasing demand from travel managers for more independent sector inventory so we’ve responded to that demand with the launch of the Business Travel Forums. The face-to-face meeting sessions at our Forums provide an extremely efficient opportunity to build relationships, for which there is a particular need between corporate travel managers and independent hoteliers. We’ve seen this model be extremely successful in the MICE markets with Meeting & Incentive Forums and many clients have asked us to introduce it to the corporate travel market. Businesses will be able to meet high standard independent suppliers covering all major travel destinations and will save a significant amount of time by carrying out all contracting in one place.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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