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Virgin Active invests $5 million in Singapore clubs, transforming them into holistic wellness havens with new equipment, specialist programmes, and exclusive Fitness Therapy Zones, redefining gym culture.
Singapore, – Virgin Active announced that it has invested close to $5 million to transform its clubs into premier wellness havens in Singapore, with new, elevated offerings and spaces for users by the first quarter of 2024. Demonstrating a strong commitment to Southeast Asia, this significant investment underscores Virgin Active’s dedication to providing cutting-edge fitness and wellness experiences, positioning itself as a leading global premium wellness brand in Singapore and the broader region.
As the leader in championing a holistic health, wellness and fitness lifestyle, Virgin Active stands out for its all-rounded approach among industry players. From dedicated zones to brand new, specialist programmes, members can look forward to an improved club experience including:
The Singapore-exclusive Fitness Therapy Zones which provide members exclusive access to premium devices from Hyperice, helping to release stress and tension from tight muscles before, during or after a workout. Newly renovated spaces for GRID, its proprietary and specialist offering for high-intensity interval training (HIIT) programme.
New equipment across its clubs, such as Rogue Echo Bikes, Glute-Ham Developers (GHD), Concept 2 SkiErgs, Concept2 RowErg® and a range of equipment from Technogym’s Pure Line.
This rejuvenation will strengthen the brand’s signature one-stop approach to holistic fitness and wellness in premier wellness clubs, catered for modern consumers who are looking for an end-to-end combination of physical, mental wellness, and recovery facilities. In a post-pandemic world where the boundaries between work, social life, and personal well-being are increasingly fluid, consumers want spaces that fulfil their diverse needs, all at once. Virgin Active’s Singapore Fitness Trends Study 2024 also reinforced this observation as it revealed that people in Singapore prioritised recreational spaces (73%), wellness programmes (71%), and community-focused social bonding activities (60%), as well as the freedom and flexibility offered by gyms.
By revolutionising the fitness culture and the reimagination of gyms where working out, wellness, recovery and social programming all get equal play, Virgin Active is taking a step forward in its ambition of being a social wellness brand; and becoming the ultimate destination to house spaces for people to be mentally, physically, spiritually and emotionally fulfilled, all under one roof.
“The traditional gym as we know it is no longer relevant. The future of the industry requires us to go beyond creating spaces for fitness, and transforming them into holistic hubs where one’s needs across all facets of life are met. This belief lies at the heart of our investment, which signifies our unwavering dedication in creating a personalised holistic experience where every visit becomes a journey towards a healthier, more balanced life. Virgin Active is here to provide social wellness clubs; setting a standard where one’s fitness, wellness and social experience is holistic and is not seen together anywhere else in the market,” said Julien Bera, Country Director, Southeast Asia.
“As the leading premium wellness brand, we continually seek to disrupt the industry with innovations to provide both specialised boutique experiences and a full suite of fitness and wellness features that leave our members spoilt for choice. Through our wide array of offerings, we aim to elevate each individual’s wellness journey and trailblaze a new era of gym culture in a way that only Virgin Active can,” said Rue She, Head of Product, Southeast Asia.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
