A 2-day meet on Overseas Marketing of Indian tourism began at New Delhi under the aegis of Ministry of Tourism. Apart from Heads of Overseas offices of India Tourism, various stakeholders in travel industry participate in the…
A 2-day meet on Overseas Marketing of Indian tourism began at New Delhi under the aegis of Ministry of Tourism. Apart from Heads of Overseas offices of India Tourism, various stakeholders in travel industry participate in the 2-day Meet and will have a review of various marketing strategies and action plans for promotion of Indian tourism being pursued in various overseas markets.
The Meet also has Interactive Sessions and Presentations by representatives of Central/State Governments and members of the Travel Industry. Such Interactive Sessions will help in getting inputs and perspective on international tourism trends and marketing strategies vis-a-vis India.
The Meet inaugurated by the Minister of Tourism & Culture, Smt. Ambika Soni. The inaugural session also marked the release of a report on the Incredible India Campaign-2005-06 together with release of a number of films produced by BBC and CNN on different aspects of Indian Culture & Tourism like Heritage India, Contemporary India, India as a Golfing Destination, India as an Ayurvedic Destination, India as a Medical Tourism Destination etc.
Furthermore, the Meet has a number of sessions and panel discussions devoted to issues like `Human Resource Development & Capacity Building for Tourism Growth’, `Civil Aviation as a Catalyst for Tourism growth’, `New Initiatives by the Railways’, `Infrastrcuture Initiatives’, `Marketing India on the World Wide Web’, `Rural Tourism’ etc.
There are also country/regional presentations by the Overseas officers of Indian Tourism coming from places like Sydney, Tokyo, London, New York, Paris, Frankfurt, Milan, Dubai and various other places. These presentations will highlight the potential and current travel trends in certain important and emerging overseas markets, the activities of the overseas offices and proposed strategies for further growth.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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