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TRX, Inc., a world-leading provider of travel technology, process automation, consulting and data services, announced the official launch of the TRX TRUEPARTNER Program, TRX’s global reseller program. The TRX TRUEPARTNER Program is designed to allow travel agencies, technology companies, and other travel and meeting related solution providers, to resell TRX’s web-based software as a service (SaaS) solutions. TRX’s solutions include: RESX, an online booking tool; TRUEXPENSE, travel and expense management; and TRAVELTRAX, data intelligence and reporting.
TRX has always partnered with travel agencies and the TRX TRUEPARTNER Program formalizes these relationships by providing documented pricing incentives, sales support, and enhanced technical and customer support. The new program rewards partners that grow their business with TRX over time.
The TRX TRUEPARTNER Program has four partnership levels: Certified, Silver, Gold, and Platinum. Program partners will receive enhanced technical and sales support, product and sales training, deal registration, beta software access, joint marketing promotions, market competitive rates and commissions, as well as access to the TRUEPARTNER portal, a single source for all TRX sales support tools.
“We recently made a major and permanent shift in our partner strategy,” said John Broaddus, Vice President of Channel Sales and Alliances, TRX. “The TRX TRUEPARTNER Program is our way of showing our commitment to growing our partner base as well as providing the valuable support and incentives that our partners need and deserve. Additionally, we are happy to announce BCD Travel as one of our launch partners under the new program.”
“BCD Travel is pleased to partner with TRX in the TRX TRUEPARTNER Program,” said Rose Stratford, BCD Travel’s Senior Vice President of Global Supplier Relations. “We value relationships across a broad spectrum of technology providers and we expect TRX’s refreshed approach will aid our ability to showcase TRX solutions to corporations whose travel programs may benefit from them.”
BCD Travel recently extended their agreement to market and distribute TRX’s RESX services as part of the TRX TRUEPARTNER Program.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
