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The “New Normal” in global tourism

Online conference about the post-pandemic development of Chinese and international outbound tourism.

Hamburg, Germany – COTRI China Outbound Tourism Research Institute is offering a free online conference in cooperation with GITF Guangzhou International Travel Fair on Thursday, May 19th.

The conference celebrates the 30th year of China’s oldest travel fair and the Chinese National Tourism Day, which falls on May 19th.

The five-hour long conference will be broadcasted two times, starting at 07:00 h Berlin / 13:00 h Beijing time and at 13:00 h Berlin / 07:00 h New York City time.

Among the speakers and panelists are experts from around the world including Spain and Albania, but also Israel and Papua New Guinea, Canada and China. Two panel discussions forecast on the one hand the demand and behaviour of the post-pandemic Chinese travellers and on the other hand present ways to keep in touch with Chinese travellers while trapped inside their country through cross-border sales but also through art and culture.

Two interviews take a broader view of the global tourism development, concentrating on the new paradigm of Meaningful Tourism and on the ways how hotels can use digitalization as a chance to bring back guest-host encounters.

Mr. Xu Jing, former head of Asia-Pacific Dept. of UNWTO and Mr. Eduardo Santander, CEO of European Travel Commission, but also practitioners like Gazmend Haxhia, CEO of Landways International and Zhao Yilong of Oplus Nordic provide insights, forecasts and new ideas.

The host of the conference and one of the keynote speakers in Prof. Dr. Wolfgang Georg Arlt, CEO of COTRI.

At the end of the conference a lucky draw will give away three copies of the online Meaningful Tourism Training among the participants.

Participants can register for free by clicking here.

A version with Chinese subtitles will be available from the WeChat account of GITF Guangzhou.

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