THAI Smile Airways extends its presence in China

BANGKOK – THAI Smile Airways, a subsidiary airline of THAI Airways International Public Company Limited (THAI) and a regional airline operator for short and medium range flights, appoints The CITS (Beijing) Air Travel Service Co.,LTD as its General Sales Agent (GSA) in China. The move ensures easy access for Chinese customers to THAI Smile products and services as it offers full services with affordable prices. The appointment through the recent signing ceremony demonstrates THAI Smile’s commitment to extending its presence in the mainland China and positioning China as a vital point of sale for its regional network.

Mr. Chatchai Panyoo, Acting Chief Executive Officer, THAI Smile Airways Co Ltd, stated that on behalf of THAI Smile Airways, a wholly owned subsidiary of the national flag carrier Thai Airways, “We proudly present The CITS as our General Sales Agent (GSA) in China. China and Thailand are major Asia-Pacific countries, which are, at the same time, close neighbors and friends. A huge number of Chinese people love to travel to Thailand and their purposes of travel cover both for pleasure and business. And this appointment is aimed at handling the airline’s sales development, bookings and ticketing services within China as well as conduct direct marketing and service support to travel agents in China.

“By appointing The CITS, THAI Smile aims at creating awareness of its products and services in China through strengthening relations with existing travel partners and forging new strategic partnerships with specialized operators in a number of various segments. It is because travel agents are the important channel for us, particularly in expanding our business in China. Not only they can help us access to our target customers, but also help communicate in a traditional way,” Mr. Chatchai added. 

THAI Smile will definitely provide full service with the same standards as THAI Airways does. Excellent customer experience is one of its key strategies. The airline offers excellent services in every touch point, ranging from reservation, check in, to In-flight service that shall help extend new customer base and increase market share in China. Passengers can enjoy the comfort in the new Airbus A320-200, which offers smooth and safe travel, as well as excellent service from its attendants, who are committed to providing a warm heartfelt Thai hospitality. Furthermore, passengers shall experience the best in-flight meals of world-renowned Thai food and fruits like Mango, and Pad Thai to make sure that your exotic journey beings as soon as you step onto our inflight experience.

Mr.Xue XiaoGang, President, The CITS, stated that, “The CITS is very pleased and excited to be associated with THAI Smile Airways as their GSA in China. THAI Smile is a young and vibrant airline and a subsidiary of Thai Airways, which is a very well-known brand in China among travelers. We are also honored to have been selected by an ambitious, reliable and dynamic carrier like THAI Smile to consolidate its brand in the China market and to increase sales through targeted, effective, and proactive actions. We definitely look forward to a great working association with THAI Smile and are very optimistic of making their operations a big success.”

Tatiana Rokou

News Editor - Travel Media Applications | Website | + Articles

Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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