Spa consumer survey Asia 2003

Intelligent Spas has published the official results of the Spa Consumer Survey Asia 2003…

Intelligent Spas has published the official results of the Spa Consumer Survey Asia 2003 featuring the latest behaviours and preferences of spa goers from across the Asia region. The findings outline habits relating to visitation, spending, travel planning, preferences and opinions. The report also highlights specific analysis on spa consumers from Singapore.

Key Findings

Some key findings of the Spa Consumer Survey Asia 2003 include:

Massage was stated as the favourite treatment by 54% of respondents.
The majority typically spent US$70 or less at a day spa.
34% of respondents only visited spas when they travelled.
93% looked for a spa resort or day spa whilst travelling.

Reasons for Taking a Spa Vacation

85% of respondents stated pure relaxation was the main reason for taking a spa vacation.
Pampering and detoxification were other common reasons.

What Makes a Bad Spa Experience

Unskilled therapists were mentioned as contributing to bad spa experiences by 51% of respondents.
40% stated inadequate facilities negatively impacted spa experiences.
10% believed therapists talking during treatments did not allow them to relax.

The detailed findings and analysis are incorporated in the Spa Consumer Survey Asia 2003 report. The data analysis and preparation of the Spa Consumer Survey Asia 2003 report was conducted by Intelligent Spas Pte Ltd.

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Theodore Koumelis

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