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As part of its global brand strategy, on June 16, Sofitel Luxury Hotels has launched its Ambassador program for its 25,000 employees around the world.
On that day, all of the hotels in the network, as well as the Sofitel corporate offices, were united by the launch of a program designed to help each employee become an Ambassador of the brand. Employees were given their own personal passport, which will stay with them throughout their entire “professional journey” with Sofitel.
The program was created with three steps to attract talented employees, retain them with special training courses and offer them career advancement opportunities:
1) “Be Yourself”
A new selection approach has been developed for the recruiting process, based on personal characteristics and the relational skills that are the brand’s values.
Certain lucky students at fifteen selected hotel schools around the world will enjoy between 12 and 18 months of guidance from Sofitel managers.
2) “Be Ready”
This module encompasses required training courses on the three key Sofitel values: Spirit of openness; Passion for excellence and Essence of “plaisir”
At the end of the full module, a ceremony is held to officially welcome the new employees as certified ambassadors.
3) “Be Magnifique”
This third step was created to offer “a la carte” training courses for career development. Employees receive personal attention to their long-term prospects for advancement, whether they involve becoming a manager, an internal trainer or a recognized expert in their field.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
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