Shangri-La Hotels and Resorts, officially launches its full version Chinese and Japanese website…
Shangri-La Hotels and Resorts, officially launches its full version Chinese and Japanese website. This is the first time in the group`s history to establish such full-scale Chinese and Japanese sites, with one-to-one language switching on content pages.
Significant upgrading and development on the functions and appearance of the English website were introduced in
January 2005, based on a series of customer focus group studies in Beijing, Tokyo, Singapore and Hong Kong. The Chinese and Japanese websites mirror the English website with improved content and site navigation, and expanded functions and services, such as specialized pages on CHI Spas, destination information, and more.
The CHI Spas page features the overview, philosophy and visuals of Shangri-La`s first luxury spa brand. CHI`s signature therapies are based on the five elements of metal, water, wood, fire and earth. Visitors can identify their own personal element sign and associated characteristics by answering a few simple questions online.
Destination Information is available on each hotel`s web page, featuring five days` weather forecast as well as Quick Facts including currency converter, language, time zone, measure, electricity, plug type and mobile phone system.
Our Chinese and Japanese websites make it easy, fun and informative for our Chinese and Japanese customers to explore Shangri-La, said Michael Leong, director of corporate e-business of Shangri-La Hotels and Resorts. The new websites will encourage continued growth from these two key markets, which already comprise a significant 29 per cent of our business.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
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