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The annual ITB Berlin is the largest travel trade show in the world. ITB Asia is parent company, Messe Berlin’s, initiative to diversify the brand to Asia. The Asian event, which is supported by Singapore Tourism Board, has been designed to serve the global travel needs of the increasingly important Asian traveler.
ScottAsia is a specialist travel communications company founded in 2006 by leading travel industry PR specialist Ken Scott, who has represented other high profile trade shows and events in Asia over the past six years. ScottAsia will service the ITB Asia account with ICON, which will supply on the ground PR support services in Singapore
Dr. Martin Buck, CEO Messe Berlin Singapore, said: “Asia needs a definitive travel trade show. ScottAsia specializes in the travel industry. ICON knows the Singapore media and event landscape intimately. They are perfect partners for our trade objectives.”
Ken Scott, managing director ScottAsia Communications, said: “One of the facets that attracted us to ITB Asia was their commitment to serving small and medium sized tourism operators in Asia. There are many innovative and highly responsible tourism operators in Asia that deserve exposure at a world-class travel trade show.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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