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RCI forms new global division

RCI has announced the launch of its sixth global division, RCI Expansion Markets….

RCI<.> has announced the launch of its sixth global division, RCI Expansion Markets. This new RCI region includes India, the Middle East, East Africa and Turkey, all markets with great potential for timeshare growth. Many of these markets represent mature tourism destinations where timeshare has not yet become established, said Ken May, RCI president and CEO. By forming this new division, RCI is now well-positioned to explore these markets strategically on behalf of our developers and members. Some of the tourism destinations within the region include Egypt, Kenya, and the Indian Ocean island nations of Mauritius and the Seychelles.

Leading the initiative will be Raju Shahani, formerly country director for RCI India, who has been named president and general manager of the new division. My long-term goals are to ensure a healthy industry that is recognized as a valuable contribution to the tourism portfolio in every market in my region, and more importantly, to make the vacation ownership product a sought good rather than a sold good, said Shahani. Additionally, we will ensure that in each of these markets, we assist and develop new products such as the RCI Holiday Network, RCI Points, and luxury products as well as other Cendant brands that have the potential to grow in this area.

Shahani and his team plan to implement the same strategy that has proved to be successful in India, focusing on depicting timeshare as a high-quality product and RCI as the leader in the industry through public relations, improving customer service, forging partnerships with upper-tier brands, and driving legislation in each market to boost consumer confidence.

These are emerging markets with a small critical mass of resorts and members, added Ken May. They have the potential to grow considerably in the years to come and we anticipate that RCI Expansion Markets will lead the charge.

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.