Latest News
HomeAsia-PacificPreferred Hotel Group announces partnership with Air China
Partnership

Preferred Hotel Group announces partnership with Air China

Effective immediately, Air China PhoenixMiles members can earn 800 miles for qualified stays at participating hotels within the Preferred Hotel Group collection, which contains 163 properties across 42 cities to which Air China flies.

SINGAPORE – Preferred Hotel Group announced a new partnership with Air China that allows members of Air China’s PhoenixMiles program to earn up to 1,600 miles* when staying at select properties within Preferred Hotel Group’s portfolio of more than 650 independent hotels and resorts worldwide. The strategic alliance is the latest development in Preferred Hotel Group’s aggressive campaign to gain top-of-mind awareness among China’s outbound travel market and facilitate greater development of its brands across the country.
 
Asia is an important market for Preferred Hotel Group, and we are committed to continuously finding new ways to enhance our footprint in the region,” said Anthony Ross, Executive Vice President of Asia Pacific, Middle East, and Africa for Preferred Hotel Group. “Our partnership with Air China’s award-winning PhoenixMiles program will bring great visibility to our global network of independent hotels and allow us to extend additional benefits to both consumers and China’s greater travel community.
 
Effective immediately, Air China PhoenixMiles members can earn 800 miles for qualified stays at participating hotels within the Preferred Hotel Group collection, which contains 163 properties across 42 cities to which Air China flies. Sixteen hotels in key destinations across Asia and Europe – ranging from East, Hong Kong and Royal Plaza on Scotts in Singapore to The K Club in Ireland and Grand Hotel Zermatterhof in Switzerland – are offering double miles (1,600) as extra incentive for PhoenixMiles members to stay with them during their next vacation. To earn PhoenixMiles, members must present their PhoenixMiles card at time of hotel check-in. 
 
Air China is the 17th airline loyalty program to join Preferred Hotel Group’s Frequent Flyer program list. To view the complete list of participating hotels that are offering miles to Air China PhoenixMiles members, and for more information on the special offers available through Preferred Hotel Group’s airline alliances, visit: PreferredHotelGroup.com/Miles. 
 
The partnership with Air China follows several other initiatives that Preferred Hotel Group has recently introduced to showcase its commitment to growth in China. In December 2013, the company launched its bespoke China Ready program, which included a new brand website in simplified Chinese (www.preferredhotelgroup.cn), dynamic marketing campaigns, social media presence on Sina Weibo (www.weibo.com/preferredhotelgroup), booking connectivity with key OTAs and China’s Global Distribution Service (GDS), and a China Ready certification program for select hotels. Since September 2013, the company has also established a new office in Beijing, hired four associates in new positions to handle sales, revenue account management, regional director, and marketing/public relations responsibilities, and signed nine new member hotels in key markets across China. 
 
* Terms and conditions apply.

 

Photo caption: The Plaza Seoul
 
Co-Founder & Managing Editor - TravelDailyNews Media Network

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

19/07/2024
18/07/2024
17/07/2024
16/07/2024
15/07/2024
12/07/2024