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PhocusWright reveals Chinese travellers’ identity

PhocusWright organizes on Wednesday, Oct. 9, at 12 pm EDT a webinar titled “Moneyed, Mobile & Massive, China's New Traveler Class” which will look at Chinese traveller activity and behaviour. This online event will present select findings from PhoCusWright's recently released China Consumer Travel Report.

BANGKOK-  Phocuswright organizes a webinar next Wednesday aimed to explain to the industry all the reasons of China’s rise a s the ultimate engine for outbound tourists. PhocusWreight newest study stresses the “Four Reasons Why China Is Travel’s – and Online Travel’s – Market to Watch”.

China is now the largest travel market in Asia, and the second largest in the world. In 2012, China overtook Japan to become the single largest travel market in Asia Pacific, with gross bookings exceeding $96 billion.

China’s online travel market will more than double between 2012 and 2015, when total online gross bookings will exceed $30 billion. And with online penetration still well below levels in the U.S., Europe and developed markets in Asia Pacific such as Australia and Japan, there will still be plenty of headroom for growth well beyond 2015.
China is home to a quarter of a billion travelers, hungry to see the world and ready to spend their rising wealth to do so. Mobile and social activity is already racing ahead of mature markets in the West, with smart-phone and tablet shopping incidence and social network engagement among Chinese travelers significantly greater than in Europe or the U.S.

The webinar will address the following topics:

  • Snapshot of today’s Chinese traveller, including age, income, travel spend and important regional differences
  • Analysis of Chinese traveller attitudes and behavior – frequency of domestic and international travel, destinations visited, aspirations and intentions for future travel and more
  • Key trends within major travel segments (lodging, air, rail), as well as car rental, packaged holidays, destination activities and group travel
  • Chinese travellers’ approach to the travel planning process – destination selection, shopping and booking – including the role of online and offline channels
  • The rise of the mobile platform, including smart-phone and mobile web penetration, and use of the mobile platform for travel research, shopping and booking
  • Participation in and influence of online social networks in travel planning, including methods for sharing travel-related experiences and activities conducted through social networks
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Luc Citrinot a French national is a freelance journalist and consultant in tourism and air transport with over 20 years experience. Based in Paris and Bangkok, he works for various travel and air transport trade publications in Europe and Asia.