NYC is the most relevant US city for Chinese tourists

SHANGHAI – RTG Consulting Group released the “2016 RTG City Relevance Report (US Edition)“, a study ranking US cities by relevance to Chinese outbound tourists.

 

The report, in association with Hearst China, highlights how a city is portrayed in the consumers’ mind through RTG’s Relevance Decagon Model – a system designed to measure and display a subject’s relevance by associations across 10 individual attributes. Interesting findings include NYC topping the overall city index, scoring highest with Food & Beverage, Shopping, Attractions & Landmarks, Culture, Art & Heritage, Infrastructure & Facilities, and Accommodation & Service.

 

Attribute	Attribute Relevance %	Most Relevant City
Natural Landscapes	92%	Maui
Safety & Security	90%	Washington DC
Infrastructure & Facilities	86%	New York City
Food & Beverage	85%	New York City
Accommodation & Service	85%	New York City
Value for Money	84%	Maui
Culture, Art & Heritage	80%	New York City
Shopping	74%	New York City
Attractions & Landmarks	77%	New York City
Entertainment	71%	Las Vegas

“Our focus was to understand not only which US cities are most relevant, but to gain an in-depth understanding of what today’s Chinese outbound tourists consider priority attributes of a city,” said Angelito Tan Jr., CEO of RTG Consulting Group. “When travelers are planning for an upcoming trip, the process for selecting a destination has many similarities to choosing a consumer brand for purchase. And so this report can have significant value for both city tourism, as well as retail brands, looking to attract the more discerning Chinese traveler“.