Macau government’s office of tourism (MGTO) with PATA representatives presented last week to the public the PATA/Macau Task Force Report.
MACAU- Macau Government Tourist Office held a public release of Macau Task Force Report on “Towards a World Centre of Tourism and Leisure” produced by expert members of the Pacific Asia Travel Association (PATA) task force on June 19. Macau Secretary for Social Affairs and Culture Cheong U attended the event and received the report, while Director of MGTO, João Manuel Costa Antunes delivered a speech.
MGTO entrusted PATA to produce the Macau task force report and offer professional suggestions on Macau development into a World Centre of Tourism and Leisure. It is anticipated that the report will serve as an important reference during the process from tourism policy formulation to goal realization for Macau.
During his speech, Antunes hoped that this report not only serve as a significant reference but also foster different sectors to reflect and raise various opinions in terms of tourism polices through collective wisdom, jointly building a better future and Macau into a genuinely-acknowledged World Centre of Tourism and Leisure.
PATA has appointed six experts from different sectors including aviation, brand and tourist destination management to conduct research and produce the report. The members of the PATA task force are Andrew Drysdale, Executive Director of Mentor Aviation Services Pty Ltd., Australia, Jonathan Hutchison, Managing Director of Business Events Sydney, Alastair Morrison, Chief Executive Officer of Belle Tourism International Consulting Ltd., China, Professor Lindsay Turner from Victoria University, Australia, Susan Warren, Director of Making Tourism Work Associates, New Zealand and UK, and Stewart Raymond Moore, Chief Executive Officer of EC3 Global, Australia. The experts have paid numerous visits to Macau for site inspection and data collection, with significant assistance from local sectors, related organizations/institutes and government entities.
Andrew Drysdale, the Chairman of the PATA task force introduced the content of the report. The report foremost recommends Macau to formulate a comprehensive master plan for tourism development. It also contributes practical suggestions regarding traffic network perfection, business tourism as well as conventions and exhibitions, diversification of tourism products, marketing and branding of Macau, fostering quality tourism, human resource allocation, strategies for sustainable tourist development, establishment of overall planning and management institutes, etc. to facilitate Macau development into a World Centre of Tourism and Leisure. Some 200 persons were present at the presentation, including Macau Secretary for Social Affairs and Culture, Cheong U.
Over the last decades, PATA has always provided continuous support to Macau tourism development since Macau became a member of PATA back to 1958. In the past, PATA has conducted five task force study projects related to Macau tourism, including “Macau – A study of Tourism Development” in 1980, regarding balance of relic preservation and tourism development; “Macau Education Task Force” in 1990, regarding the training scheme which met mid and long-term manpower demand; “Macau Tourism in Transition” in 1994, regarding Macau development as a MICE destination; “Macau Tourism Marketing – A new Focus for the Millennium” in 1996, regarding establishment of overseas representative offices; “A study of the Future of Macau’s Tourism and its International Airport in the Context of the Pearl River Delta Region” in 2002, regarding diversified development and interrelation between aviation network and marketing promotion.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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