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NCL is further investing in its online offering to help agents work smarter and faster. Two new tools – Sales PAL and Fare Finder will put pricing information at agents’ fingertips by making the latest price updates easily accessible. In addition, the NCL website is being refreshed and the latest module in the NCLU agent training programme is now live.
The Sales PAL (Pricing Availability List) provides an at a glance overview of lead-in prices for individual sailings with an indicator showing where fares have increased or decreased. Drop down filters also show the lowest market price for cruise only and package offers making it an ideal tool to help agents plan how to promote and advertise NCL cruises.
The more detailed Fare Finder lists every sailing in every category currently open for sale. Its 100 pages include offer sheets for each itinerary on sale, as well as information on air and land availability. The home page also contains a handy summary of top 10 offers so agents can quickly see the best deals. Both lists will be issued to agents weekly, or the updated daily versions can be viewed online at www.ncl.co.uk/agents.
NCL’s website is also benefitting from an investment. From early July, consumers will be able to access rich content on all itineraries and ships, whilst agents can use new search functionality to find cruises quicker using realtime availability via a direct Amadeus link. As well as more information on the NCL fleet, the site will display live pricing and availability so customers can gain a better idea of where and when they want to travel prior to visiting their agent. Each page on the site will also have a direct link through to the NCL agent booking engine for speedier transactions.
Stephen Park is General Manager, NCL UK, “We want to empower our travel partners so they can close leads successfully and work hassle free. If we make it easier for them to access the information they need then we’re equipping them with the practical tools that are essential to making those commission boosting sales.
”Similarly by giving consumers the opportunity to really build their own product knowledge through our website, they can give agents more information on what they want from the outset, helping travel partners to make a booking that really meets the customers requirements.“
Finally, NCL’s online agent training programme NCLU www.nclu.co.uk is expanding with the launch of course four. The ‘Where in the World’ module looks at NCL’s destinations in line with the launch of NCL’s world 2010/ 2011 brochure. Agents successfully completing course four by 17 July will be entered into a draw to win a four-night cruise in the Western Mediterranean on board Norwegian Gem.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
