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Singapore`s spa survey program

Intelligent spas announces spa industry survey results for Singapore

Singapore`s spa facilities employed less than 700 people, however generated approximately 35 million dollars in revenue during the last financial year, based on…

Singapore`s spa facilities employed less than 700 people, however generated approximately 35 million dollars in revenue during the last financial year, based on an in-depth survey conducted by Intelligent Spas Pte Ltd.

Sources have also suggested the spa, beauty, salon and cosmetics sectors are collectively worth approximately 100 million Singapore dollars.

Singapore is the second in a series of spa industry surveys currently being implemented across the region by Intelligent Spas, an independent research company specialising in the spa industry.

Julie Garrow founding director of the Singapore-based company stated the findings provide spa facilities with valuable, industry statistics to assist their business decisions. It also outlines critical information that other organisations can use to better service and support the spa industry.

Singapore`s spa survey program was endorsed by the Spa Association Singapore. Peter Sng, president, stated the survey program has provided valuable statistics to track the progress of the industry and identify interesting market trends.

Singapore Spa Industry Results

The main findings of the Spa Industry Survey Program conducted in Singapore included:

  • Spa visits have increased by 16% over the last three years.
  • During the period from July 2001 to June 2002, 100,000 international tourists made up a quarter of spa visits.
  • There are approximately 40 authentic spa facilities in Singapore.
  • The majority of spas operating in Singapore were either day spas or hotel spas.
  • Spas had nine private treatment rooms on average.
  • 67% of spa visitors were female, 33% male.
  • Based on the number of sales the most popular treatment was massage.
  • Day spas were more likely to see a drop in visitation during difficult economic times, compared to hotel spas.
  • Competition was stated as the major challenge for most of the respondents.
  • The majority of spas did not use property management software.

Intelligent Spas, together with the Spa Association Singapore, would like to sincerely thank the participants of the Spa Industry Survey Program for their time and effort in completing the survey. Each participant received a copy of the Spa Benchmark Report, which also incorporated analytical tables and graphs to compare their individual performances against the industry averages.

The Survey Program was specifically designed by Intelligent Spas to capture much needed statistics to assist spas and other members of the spa industry, benchmark performance and make informed business decisions. The in-depth, self-fill survey captured valuable information relating to spa type, treatments and services, infrastructure and equipment, technology, ownership and management, positioning and marketing, visitation and client profiles, human resources, advisors, training and education, financial analysis and forecasts, and trends and current issues.

Over 100 questions were asked of the spas covering both quantitative and qualitative statistics. Quantitative data was collected for the fiscal year July 2001 to June 2002 as well as more historical data for 1999/2000 and 2000/2001, so that trends relating to revenue, employee numbers and spa visits could be established. The spas were also asked to predict their performance in 2002/2003 so forward looking trends could be benchmarked. Qualitative data captured related to topics such as productive marketing activities, training needs, industry trends and major challenges. Approximately fifteen percent of the questions were related to key financial statistics, including total revenue, average spend per visit and development costs.

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.